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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Data Mining for Churn Prediction: Multiple Regressions Approach
verfasst von : Mohd Khalid Awang, Mohd Nordin Abdul Rahman, Mohammad Ridwan Ismail
Erschienen in: Computer Applications for Database, Education, and Ubiquitous Computing
Verlag: Springer Berlin Heidelberg
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The rapid development in the telecommunications industry contributed to the increased rivalry among the competitors. Customers switch to competitors or move out from the service provider become critical concerns for companies to retain customer loyalty. Churn prevention through churn prediction is one of the methods to ensure customer loyalty with the service provider. Detect and analyze early churn is a proactive step to ensure that existing customers did not move out or subscribe to the product from competitors. Selection of customer characteristics is one of the core issues to forecast customer churn in the telecommunications industry. This paper proposes multiple regressions analysis to predict the customers churn in the telecommunications industry based on recommended features. The results have shown that the performance of multiple regressions for predicting customer churn is acceptably good.