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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Increasing Website Conversions Using Content Repetitions with Different Levels of Persuasion
verfasst von : Jaroslaw Jankowski
Erschienen in: Intelligent Information and Database Systems
Verlag: Springer Berlin Heidelberg
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A user’s behavior on a website is usually based on a sequence of loaded pages and repetition of content and this is a natural part of communication with a website. Changes of persuasion on a user between repetitions can lead to the increased number of interactions expected by a website operator but can affect user experience as well. In this paper we propose the modeling of the parameters of objects used in repetitions based on the fuzzy inference system towards increased conversions with limited negative impact on a user.