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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Personalized Persuasive Technology – Development and Validation of Scales for Measuring Persuadability
verfasst von : Marc Busch, Johann Schrammel, Manfred Tscheligi
Erschienen in: Persuasive Technology
Verlag: Springer Berlin Heidelberg
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In this study we develop and validate an inventory for measuring persuadability to selected persuasive strategies. The development of the initial inventory was successful by means of internal consistency and item-scale correlation for the persuasive strategies
rewards, competition, social comparison, trustworthiness
and
social learning
. The inventory can be used to estimate susceptibility to persuasive strategies to personalize persuasive technology according to the users’ personality based on self-reports. This can help system designers to make informed design decisions and to adapt persuasive technology.