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Enterprise -Integration pp 139–151Cite as

Produzenten als Dienstleister: Auf dem Weg zu interaktiven hybriden Wertschöpfungssystemen

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Zusammenfassung

Der Individualisierungstrend der letzten Jahrzehnte hat zu einer starken Kundenorientierung in dem Sinn geführt, dass Kundenwünsche eruiert und dann beispielsweise über eine stark wachsende Variantenvielfalt individuell erfüllt werden. Dennoch bleibt der Kunde bis heute meist passiver Werteempfänger. Vor dem Hintergrund der zunehmenden Bedeutung von Dienstleistungen, ist für Unternehmen der Weg vom traditionellen Produktkerngeschäft zu interaktiven hybriden Wertschöpfungssystemen ein mögliches Erfolgsrezept. Der Beitrag skizziert zum einen wesentliche Einflussfaktoren für Unternehmen auf dem Weg zu interaktiver hybrider Wertschöpfung. Auf der anderen Seite werden Anforderungen an Kompetenzen und deren Integration aufgezeigt, die sowohl auf Mitarbeiter-, Organisation- und Kundenebene umgesetzt werden müssen, um die Entwicklung von interaktiven hybriden Wertschöpfungssystemen als Innovationsstrategie implementieren zu können.

Dieser Beitrag basiert auf Möslein und Kölling 2007 sowie Posselt et al. 2012.

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Authors and Affiliations

  1. Lehrstuhl für Wirtschaftsinformatik, Friedrich-Alexander-Universität Erlangen-Nürnberg, Lange Gasse 20, 90403, Erlangen, Deutschland

    PD Dr. Angela Roth & Prof. Dr. Kathrin M. Möslein

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  1. PD Dr. Angela Roth
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  2. Prof. Dr. Kathrin M. Möslein
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Correspondence to Angela Roth .

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Editors and Affiliations

  1. Werkzeugmaschinenlabor (WZL), RWTH Aachen, Aachen, Germany

    Günther Schuh

  2. Forschungsinstitut für Rationalisierung, RWTH Aachen, Aachen, Germany

    Volker Stich

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Roth, A., Möslein, K. (2014). Produzenten als Dienstleister: Auf dem Weg zu interaktiven hybriden Wertschöpfungssystemen. In: Schuh, G., Stich, V. (eds) Enterprise -Integration. VDI-Buch. Springer Vieweg, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-41891-4_11

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  • DOI: https://doi.org/10.1007/978-3-642-41891-4_11

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  • Publisher Name: Springer Vieweg, Berlin, Heidelberg

  • Print ISBN: 978-3-642-41890-7

  • Online ISBN: 978-3-642-41891-4

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