Abstract
design has been a longstanding concern in anthropology with a formative tradition of thought reaching back to the 18th century historian and philosopher Johann Gottfried Herder (2002 [1778]). Herder’s theory of sculpture pointed to the poetic nature of communication, shared by both language and repetitive actions of the body, and the relation between this poetic element of communication and the emotional pull of the resulting product. These ideas were famously developed by Franz Boas (1927) into a concept of ‘virtuosity’ — understood as the pleasures of practice which are given substance in basket making, pottery making, or Northwest Coast wood carving — as well as by Marcel Mauss (1934), who drew attention to highly developed body actions that embody aspects of a given culture. More recently, this notion of the algorithmic and relational nature of technical action was taken forward by Gregory Bateson (1973) in his theory of ‘style, grace, and information’, by Fred Myers (1999) in his analysis of the prototypicality of Aboriginal painting, and by Alfred Gell (1998) in his theory of the indexical logic of manufactured artifacts. Design distinguishes itself from mere things, in the words of David Freedberg (1991), by the ‘inherence’ of intellectual expectations in the work itself, and anthropology’s contribution has been in unraveling the intersubjective nature of thought made concrete in design.
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Küchler, S. (2011). Materials and Design. In: Clarke, A.J. (eds) Design Anthropology. Edition Angewandte. Springer, Vienna. https://doi.org/10.1007/978-3-7091-0234-3_10
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