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2020 | OriginalPaper | Buchkapitel

7. Planning, Business Models and Strategy

verfasst von : Tim Mazzarol, Sophie Reboud

Erschienen in: Entrepreneurship and Innovation

Verlag: Springer Nature Singapore

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Abstract

This chapter examines the relationship between the entrepreneur’s vision and the need for strategic planning. It recognises that flexibility is critical in the development of entrepreneurial ventures and that the planning process must be non-linear in nature if it is to be responsive to the opportunities that market or product innovation offer. While the discipline of formal business planning is highly important to the development of a successful venture, the plan is only a manifestation of the business case or model that underlies the venture. The chapter explores the nature of planning and strategy, business model design and offers both a theoretical and applied view of these areas.

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Metadaten
Titel
Planning, Business Models and Strategy
verfasst von
Tim Mazzarol
Sophie Reboud
Copyright-Jahr
2020
Verlag
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-13-9412-6_7