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Erschienen in:
2020 | OriginalPaper | Buchkapitel
7. Work Book: Planning, Business Models and Strategy
verfasst von : Tim Mazzarol, Sophie Reboud
Erschienen in: Workbook for Entrepreneurship and Innovation
Verlag: Springer Nature Singapore
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Abstract
Planning should not be confused with clarity of vision. This chapter examines the relationship between an entrepreneur’s vision and the need to generate a formal business plan. It suggests that a formal business plan is no guarantee for success and that, while planning is important, too much attention can be paid to business plans at the expense of having a clear vision for the business. The business plan is often viewed as a complex document, but it is really a mechanism for helping the entrepreneur systematically communicate their vision to others – either to raise money, secure contracts or organise the work of employees. Of more strategic importance is the ability to create a clear vision for the future.