Abstract
This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.
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Scott W. Kelley is an Assistant Professor of Marketing at the University of Kentucky. His research has been published in the Journal of Business Research, the Journal of Services Marketing, and national and regional conferences.
O. C. Ferrell is the Distinguished Professor of Marketing and Business Ethics at Memphis State University. He is co-author of Marketing: Basic Concepts and Decisions. Sixth Edition. His articles have appeared in a wide variety of marketing journals.
Steven J. Skinner is a Professor and Ashland Oil Research Fellow in the Department of Marketing at the University of Kentucky. He is the author of the first edition of Marketing. His research has been published in a number of journals.
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Kelley, S.W., Ferrell, O.C. & Skinner, S.J. Ethical behavior among marketing researchers: An assessment of selected demographic characteristics. J Bus Ethics 9, 681–688 (1990). https://doi.org/10.1007/BF00383395
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DOI: https://doi.org/10.1007/BF00383395