Abstract
Herbert Simon has argued that economic agents do not maximise a transitive ordering but rather adopt what he calls satisficing behaviour. He argues that such behaviour is rational. This paper aims to provide a theory to support Simon's viewpoint. Because of social choice problems an individual with multiple objectives may find it impossible to construct a transitive ordering and hence may have to adopt satisficing type behaviour. We show that whether or not an individual adopts satisficing behaviour depends on the information available.
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I would like to thank Amartya Sen, the members of a seminar in Oxford, and an anonymous referee for their comments on previous drafts of this paper.
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Kelsey, D. Utility and the individual: An analysis of internal conflicts. Soc Choice Welfare 3, 77–87 (1986). https://doi.org/10.1007/BF00435658
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DOI: https://doi.org/10.1007/BF00435658