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Olfaction as a cue for product quality

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Abstract

This paper explores the effect of olfaction on product performance judgments. An experiment is conducted to determine (1) the robustness of the olfaction effects observed in early research and (2) the underlying reason why olfaction affects judgments. It appears that cognitions, rather than hedonics, drive the observed olfaction effects.

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Authors and Affiliations

  1. West Virginia University, P.O. Box 6025, 26506-6025, Morgantown, WV

    Paula Fitzgerald Bone

  2. Pennsylvania State University, 123 W. Nittany Ave. #10, 16801, State College, PA

    Swati Jantrania

Authors
  1. Paula Fitzgerald Bone
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  2. Swati Jantrania
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Additional information

The authors thank Terence A. Shimp and Pam Scholder Ellen for their helpful comments. Thanks also go to Renee Mayhugh and Yukiyo Tanaka for their assistance in collecting data.

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Bone, P.F., Jantrania, S. Olfaction as a cue for product quality. Marketing Letters 3, 289–296 (1992). https://doi.org/10.1007/BF00994136

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  • DOI: https://doi.org/10.1007/BF00994136

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