Skip to main content
Log in

Exploring the ethical behavior of managers: A comparative study of four countries

  • Articles
  • Published:
Asia Pacific Journal of Management Aims and scope Submit manuscript

Abstract

Donaldson and Dunfee's (1994) social contracts theory of economic ethics was subjected to empirical scrutiny to determine whether it can explain differences in behavior between cultures. Data collected utilizing a series of vignettes developed by Fritzsche and Becker (1984) were examined for differences in indicated ethical behavior among American, Japanese, Korean and Taiwanese managers. Rationale for the behavior was classified according to hyper and community norms which were supported or violated. The results suggest that the three East Asian countries do not neatly cluster together in relation to the U.S. in terms of their patterns of ethical behavior. Nonetheless, when we examined the specific rationale for the decisions provided by the managers, the effects of Asian cultural characteristics became more notable. We also found that the social contracts theory provided a much needed bridge between ethical universalists and relativists. The specific reasons underlying their decisions are discussed in the light of cultural and social differences.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  1. Adler, N.J., Doktor R. and Redding, S. G., 1986, From the Atlantic to the Pacific century: Cross-cultural management reviewed,Journal of Management 12: 295–318.

    Google Scholar 

  2. Alexander, C.S. and Becker, H.J., 1978, The use of vignettes in survey research,Public Opinion Quarterly 42: 93–104.

    Google Scholar 

  3. Alston, J.P., 1989, ‘Wa,’ ‘ganxi’ and ‘inhwa’: Managerial principles in Japan, China, and Korea,Business Horizon 32: 26–31.

    Google Scholar 

  4. Armstrong, R.W., Stening, B.W., Ryans, J.K., Marks, L. and Mayo, M., 1990, International Marketing Ethics: Problems Encountered by Australian Firms,European Journal of Marketing 24: 5–18.

    Google Scholar 

  5. Arnold, H.J. and Feldman, D.C., 1981, Social desirability response bias in self-report choice situations,Academy of Management Journal 24: 377–385.

    Google Scholar 

  6. Barry, V., 1979,Moral issues in business, Belmont, California: Wadsowrth.

    Google Scholar 

  7. Becker, H and Fritzsche, D.J., 1987a, A comparison of the ethical behavior of American, French and German managers,The Columbia Journal of World Business 22 (4): 87–97.

    Google Scholar 

  8. Becker, H and Fritzsche, D.J., 1987b, Business ethics: A cross-cultural comparison of managers' attitudes,Journal of Business Ethics 6: 123–129.

    Google Scholar 

  9. Beauchamp, T.L. and Bowie, N.E., 1979,Ethical theory and business, Englewood Cliffs, New Jersey: Prentice-Hall.

    Google Scholar 

  10. Boyacigiller, N and Adler, N.J., 1991, The parochial dinosaur: Organizational science in a global context,Academy of Management Review 16: 262–290.

    Google Scholar 

  11. Buller, P.F. Kohls, J.J. and Anderson, K.S., 1991, The challenge of global ethics,Journal of Business Ethics 10: 767–775.

    Google Scholar 

  12. Churchill, L.R., 1982, The teaching of ethics and moral values in teaching: Some contemporary confusions,Journal of Higher Education 53(3): 296–306.

    Google Scholar 

  13. Dill, D.D., Donaldson, T.J., Goodpaster, K.E. and May, W. W., 1979,Syllabi for the teaching of management ethics, Summer Institute on Ethical Issues in the Management of Public and Private Institutions, New Haven, Connecticut.

  14. Donaldson, T., 1989,The ethics of international business, New York: Oxford University Press.

    Google Scholar 

  15. Donaldson, T. and Dunfee, T.W., 1994, Toward a unified conception of business ethics: Integrative Social Contracts,Academy of Management Review 19: 252–284.

    Google Scholar 

  16. Dubinsky, A.J., Jolson, M.A., Kotabe, M. and Lim, C.U., 1991, A cross-national investigation of industrial salespeople's ethical perceptions,Journal of International Business Studies 22: 651–670.

    Google Scholar 

  17. Evans, W.A., 1981,Management ethics: An intercultural perspective, Boston: Martinus Hijhoff.

    Google Scholar 

  18. Fritzsche, D.J., 1985, Ethical Issues in Multinational Marketing, in G.R. Laczniak and P.E. Murphy (eds.),Marketing Ethics: Guidelines for Managers, Lexington, Massachusettes: D.C. Heath and Company, pp. 85–96.

    Google Scholar 

  19. Fritzsche, D.J., 1988, An examination of marketing ethics: Role of the decision maker, consequence of the decision, management position, and sex of the respondent,Journal of Macromarketing 8(2): 29–39.

    Google Scholar 

  20. Fritzsche, D.J. and Becker, H., 1983, Ethical behavior of marketing managers,Journal of Business Ethics 2: 291–299.

    Google Scholar 

  21. Fritzsche, D.J. & Becker, H., 1984, Linking management behavior to ethical philosophy — An empirical investigation,Academy of Management Journal 27: 166–175.

    Google Scholar 

  22. Hegarty, W. H. and Sims, H. P. Jr., 1978, Some Determinants of Unethical Decision Behavior: An Experiment,Journal of Applied Psychology 63: 451–457.

    Google Scholar 

  23. Hofstede, G., 1980,Culture's consequences: International differences in work-related values, London: Sage.

    Google Scholar 

  24. Lee, K.H., 1981, Ethical Beliefs in Marketing Management: A Cross-cultural Study,European Journal of Marketing 15 (1): 58–67.

    Google Scholar 

  25. Lysonski, S. and Gaidis, W., 1991, A cross-cultural comparison of the ethics of business students,Journal of Business Ethics 10: 141–150.

    Google Scholar 

  26. Kant, I., 1964,Groundwork of the metaphysics of morals, H. J. Paton, trans. New York: Harper & Row.

    Google Scholar 

  27. Koch, J V., 1989, An economic profile of the Pacific Rim,Business Horizon 32: 18–25.

    Google Scholar 

  28. Kroeber, A.L. and Kluckhohn, C., 1952,Culture: A critical review of concepts and definitions, Cambridge, Massachusettes: Harvard University Press.

    Google Scholar 

  29. Lysonski, S. and Gaidis, W., 1991, A Cross-Cultural Comparison of the Ethics of Business Students,Journal of Business Ethics 10: 141–150.

    Google Scholar 

  30. Morita, A., 1992, Why Japan must change,Fortune, March 9: 66–67.

    Google Scholar 

  31. Pegis, A.C., 1944,Basic Writings of Saint Thomas Aquinas vol. 2, New York: Random House.

    Google Scholar 

  32. Preble, J.F. and Reichel, A., 1988, Attitudes Towards Business Ethics of Future Managers in the U.S. and Israel,Journal of Business Ethics 7: 941–949.

    Google Scholar 

  33. Rachels, J., 1986,The elements of moral philosophy, New York: Random House.

    Google Scholar 

  34. Randall, D.M. and Gibson, A.M., 1990, Methodology in business ethics research: A review and critical assessment,Journal of Business Ethics 9: 457–472.

    Google Scholar 

  35. Sang, L.Y., 1927,The Story of Confucius: His Life and Sayings, Philadelphia, Pennsylvania: David McKay Company.

    Google Scholar 

  36. Swinyard, W.R., Rinne, H. and Kau, A. K., 1990, The Morality of Software Piracy: A Cross-Cultural Analysis,Journal of Business Ethics 9: 655–664.

    Google Scholar 

  37. Trevino, L.K., 1992, Moral reasoning and business ethics: Implications for research, education, and management,Journal of Business Ethics 11: 445–459.

    Google Scholar 

  38. Tsalikis, J. and Nwachukwu, O., 1989, Cross-Cultural marketing Ethics: On the Ethical Beliefs Difference of Greeks and Americans,Journal of International Consumer Marketing 1 (3): 45–63.

    Google Scholar 

  39. Tsalikis, J. and Nwachukwu, O., 1991, A Comparison of Nigerian to American Views of Bribery and Extortion in International Commerce,Journal of Business Ethics 10: 85–98.

    Google Scholar 

  40. Velasquez, M.G. and Rostankowski, C., 1985,Ethics: Theory and Practice, Englewood Cliffs, New Jersey: Prentice Hall, Inc.

    Google Scholar 

  41. Webber, R.A., 1981,Time and management, New York: Moffat Publishing.

    Google Scholar 

  42. Werner, O. and Campbell, D., 1970, Translating, working through interpreters, and the problem of decentering, in R. Naroll & R. Cohen (eds.),A Handbook of method in cultural anthropology, New York: National History Press, pp. 398–420.

    Google Scholar 

  43. Whipple, T.W. and Swords, D.F., 1992, Business Ethics Judgements: A Cross-Cultural Comparison,Journal of Business Ethics 11: 671–678.

    Google Scholar 

  44. White, L.P. and Rhodeback, M.J., 1992, Ethical dilemmas in organization development: A cross-cultural analysis,Journal of Business Ethics 11: 663–670.

    Google Scholar 

  45. Williams, G.J., 1992,Ethics in modern management, New York: Quorum Books.

    Google Scholar 

  46. Wines, W.A. and Napier, N.K., 1992, Toward an understanding of cross-cultural ethics: A tentative model,Journal of Business Ethics 11: 831–841.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Additional information

This research project was partially supported by a research grant from the School of Business and Management, The Hong Kong University of Science and Technology.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Fritzsche, D.J., Huo, Y.P., Sugai, S. et al. Exploring the ethical behavior of managers: A comparative study of four countries. Asia Pacific J Manage 12, 37–61 (1995). https://doi.org/10.1007/BF01734385

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF01734385

Keywords

Navigation