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Underlying dimensions of barriers to market entry in consumer goods markets

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Abstract

The importance and underlying dimensions of twenty-five market entry barriers in consumer markets were examined through a survey of marketing executives from 151 U.S. firms. The results indicate that there are three major underlying dimensions of entry barriers.

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Author information

Authors and Affiliations

  1. University of Massachusetts Dartmouth, North Dartmouth, USA

    Fahri Karakaya

  2. University of Tennessee, Tennessee, USA

    Michael J. Stahl

Authors
  1. Fahri Karakaya
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  2. Michael J. Stahl
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Karakaya, F., Stahl, M.J. Underlying dimensions of barriers to market entry in consumer goods markets. JAMS 20, 275–278 (1992). https://doi.org/10.1007/BF02723416

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  • DOI: https://doi.org/10.1007/BF02723416

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