For here we are not afraid to follow truth wherever it may lead, nor to tolerate error so long as reason is left free to combat it. —Thomas Jefferson on the founding of the University of Virginia
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Hunt, S.D. Marketing is.... JAMS 20, 301–311 (1992). https://doi.org/10.1007/BF02725205
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DOI: https://doi.org/10.1007/BF02725205