Skip to main content
SpringerLink
Log in

Behavioral characteristics of the recreational shopper and implications for retail management

  • Published:
Journal of the Academy of Marketing Science Aims and scope Submit manuscript

Abstract

The success of a retail image is dependent upon the retailer's ability to appropriately match store attributes and benefits with target market characteristics. This study indicates that many consumers (recreational shoppers) shop for other than purely economic considerations. The results provide new evidence pertaining to the appropriate retail strategy for attracting such shoppers.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Similar content being viewed by others

References

  • Adams, David R., 1976. “Nonparametric Statistical Tests in Business Education Survey Research—The Mann-Whitney U Test,”Delta Pi Epsilon Journal, 19 (October), 1–10.

    Google Scholar 

  • Bellenger, Danny N., Don H. Robertson, and Barnett A. Greenberg, 1977. “Shopping Center Patronage Motives,”Journal of Retailing, 53 (Summer), 29–38.

    Google Scholar 

  • Bellenger, Danny N., and Pradeep K. Korgaonkar, 1980. “Profiling the Recreational Shopper,”Journal of Retailing, 56 (Fall), 77–92.

    Google Scholar 

  • Churchill, Gilbert A. Jr., 1979. “A Paradigm for Developing Better Measures of Marketing Constructs,”Journal of Marketing Research, 16 (February), 64–73.

    Article  Google Scholar 

  • Darden, William R., and Dub Ashton, 1974–75. “Psychographic Profiles of Patronage Preference Groups,”Journal of Retailing, 50 (Winter), 99–112.

    Google Scholar 

  • Gillette, Peter L., 1970. “A Profile of Urban In-Home Shoppers,”Journal of Marketing, 34 (July), 40–45.

    Article  Google Scholar 

  • Gutman, Jonathan and Michael Mills, 1982. “Fashion Life Style, Self Concept, Shopping Orientation, and Store Patronage: An Integrative Analysis,”Journal of Retailing, 58 (Summer), 64–86.

    Google Scholar 

  • Hansen, Robert A., and Terry Deutcher, 1977–78. “An Empirical Investigation of Attribute Importance in Retail Store Selection,”Journal of Retailing, 53 (Winter), 59–72, 95.

    Google Scholar 

  • Holbrook, Morris B., and Elizabeth C. Hirschman, 1982. “The Experiential Aspects of Consumption: Consumer Fantasies, Feelings and Fun,”Journal of Consumer Research, 9 (September), 132–140.

    Article  Google Scholar 

  • Kelly, Eugene J., 1958. “The Importance of Convenience in Consumer Purchasing,”Journal of Marketing, 23 (July), 32–38.

    Article  Google Scholar 

  • Korgaonkar, Pradeep, 1981. “Shopping Orientations of Catalog Showrooms Patrons,”Journal of Retailing, 57 (Spring), 78–90.

    Google Scholar 

  • Raju, P.S., 1980, “Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior,”Journal of Consumer Research, 7 (December), 272–282.

    Article  Google Scholar 

  • Stone, Gregory P. 1954. “City and Urban Identification: Observations on the Social Psychology of City Life,”American Journal of Sociology, 60 (July), 36–45.

    Article  Google Scholar 

  • Tauber, Edward M., 1972. “Why Do People Shop?”Journal of Marketing, 36 (October), 46–49.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Utah State University, Utah, USA

    Terrell Williams & Mark Slama

  2. Montana State University, Montana, USA

    John Rogers

Authors
  1. Terrell Williams
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Mark Slama
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. John Rogers
    View author publications

    You can also search for this author in PubMed Google Scholar

Rights and permissions

Reprints and permissions

About this article

Cite this article

Williams, T., Slama, M. & Rogers, J. Behavioral characteristics of the recreational shopper and implications for retail management. JAMS 13, 307–316 (1985). https://doi.org/10.1007/BF02729952

Download citation

  • Issue Date:

  • DOI: https://doi.org/10.1007/BF02729952

Keywords

Search

Navigation