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Erschienen in: Soft Computing 4/2020

25.01.2019 | Focus

Green investment in a supply chain based on price and quality competition

verfasst von: Shanxue Yang, Peiqi Ding, Guoli Wang, Xiaoli Wu

Erschienen in: Soft Computing | Ausgabe 4/2020

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Abstract

Along with the significant improvement of environmental consciousness, consumers not only consider the price and quality level of products, but also pay more attention to their green level. In order to strengthen the competitive advantage, the manufacturers should consider the green level of products in addition to their price and the quality level. In this paper, we investigate the green investment of two competing manufacturers in a supply chain based on price and quality competition and analyze the effect of green investment on the quality level of the product. The research shows that the manufacturer is willing to make a green investment with a relatively low value of green sensitivity regardless of whether the manufacturer’s rival makes a green investment. Further, we find that the profit of the manufacturer who makes a green investment is greater than the profit of the manufacturer who does not invest regardless of the market size. When both competing manufacturers make green investments, the profit of the manufacturer who is in a large potential market is higher than that of the manufacturer who is in a small potential market. While in a same potential market, the profits of the two competing manufacturers are the same. Finally, we conclude that the green investment counterintuitively will not always improve the quality level of the products.

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Metadaten
Titel
Green investment in a supply chain based on price and quality competition
verfasst von
Shanxue Yang
Peiqi Ding
Guoli Wang
Xiaoli Wu
Publikationsdatum
25.01.2019
Verlag
Springer Berlin Heidelberg
Erschienen in
Soft Computing / Ausgabe 4/2020
Print ISSN: 1432-7643
Elektronische ISSN: 1433-7479
DOI
https://doi.org/10.1007/s00500-019-03777-y

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