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An empirical investigation of mobile ticketing service adoption in public transportation

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Abstract

In this paper, we present results from a study of mobile ticketing service adoption in public transportation. The theoretical background of the study is based on technology adoption and trust theories, which are augmented with concepts of mobile use context and mobility. Our empirical findings from analyses of a survey data suggest that compatibility of the mobile ticketing service with consumer behavior is a major determinant of adoption. Mobility and contextual factors, including budget constraints, availability of other alternatives, and time pressure in the service use situation were also found to have a strong effect on the adoption decision. Our findings suggest that contextual and mobile service-specific features are important determinants of mobile service adoption and should thus be integrated into the traditional adoption models.

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Authors and Affiliations

  1. Helsinki School of Economics, P.O. Box 1210, 00101, Helsinki, Finland

    Matti Rossi, Virpi Kristiina Tuunainen & Anssi Öörni

  2. Accenture, SITE practice, P.O. Box 1109, 00101, Helsinki, Finland

    Niina Mallat

Authors
  1. Niina Mallat
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  2. Matti Rossi
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  3. Virpi Kristiina Tuunainen
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  4. Anssi Öörni
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Correspondence to Anssi Öörni.

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Mallat, N., Rossi, M., Tuunainen, V.K. et al. An empirical investigation of mobile ticketing service adoption in public transportation. Pers Ubiquit Comput 12, 57–65 (2008). https://doi.org/10.1007/s00779-006-0126-z

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  • DOI: https://doi.org/10.1007/s00779-006-0126-z

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