Sustainable consumption and production: how to make it possible

Consumer demand and consumption, if shifted to a sustainable pattern, in theory, should influence producers to meet that demand with sustainable production processes, greater choice of green products, and different consumption options, for instance, services instead of products. At the same time, increased choice and expanded consumption options should drive down relative prices, make green goods and services more affordable and accessible, and create a closed cycle leading to sustainable consumption and production (SCP) system. The paper reviews different cases of resource efficient and cleaner production as well as sustainable products and services developed in Austria, Bulgaria, Estonia, Lithuania, and Spain. These research cases were selected from the presentations at the second international conference “Sustainable consumption and production: how to make it possible,” held on September 28–30 in Kaunas, Lithuania. An overwhelming message of the review is that the best results could be achieved when all stakeholders work together for a common vision of SCP for current and future generations. Multistakeholder cooperation together with new economics approach is challenging, but essential for the planet currently imperiled by overpopulation and over-consumption and, for the first time in human history, facing the situation of breaching the planetary boundaries.