Abstract
How can one establish if a corporate code of ethics is ethical in terms of its content? One important first step might be the establishment of core universal moral values by which corporate codes of ethics can be ethically constructed and evaluated. Following a review of normative research on corporate codes of ethics, a set of universal moral values is generated by considering three sources: (1) corporate codes of ethics; (2) global codes of ethics; and (3) the business ethics literature. Based on the convergence of the three sources of standards, six universal moral values for corporate codes of ethics are proposed including: (1) trustworthiness; (2) respect; (3) responsibility; (4) fairness; (5) caring; and (6) citizenship. Relying on the proposed set of universal moral values, implications are discussed as to what the content of corporate codes of ethics should consist of. The paper concludes with its limitations.
Similar content being viewed by others
References
B. R. Agle C. B. Caldwell (1999) ArticleTitle‘Understanding Research on Values in Business’ Business and Society 38 IssueID3 326–387
N. Asgary M. C. Mitschow (2002) ArticleTitle‘Toward a Model for International Business Ethics’ Journal of Business Ethics 36 IssueID3 239–246 Occurrence Handle10.1023/A:1014057122480 Occurrence Handle000173703800004
Bank of Montreal: 1998, ‘First Principles’, http://www2.bmo.com/content/0,1263,divId-3_langId-1_navCode-4263,00.html#1 (Accessed September 13, 2004).
T. L. Beauchamp N. E. Bowie (2004) Ethical Theory and Business EditionNumber7 Pearson/Prentice Hall Upper Saddle River, NJ
Bell Canada Enterprises: 2004, ‘Code of Conduct’, http://www.bce.ca/data/documents/code_conduct_en.pdf (Accessed September 13, 2004).
G. C. S. Benson (1989) ArticleTitle‘Codes of Ethics’ Journal of Business Ethics 8 305–319 Occurrence Handle10.1007/BF00381721 Occurrence HandleA1989AK32900001
R E. Berenbeim (1999) ArticleTitle‘The Divergence of a Global Economy: One Company, One Market, One Code, One World’ Vital Speeches of the Day 65 IssueID22 696–698
F. N. Brady (1985) ArticleTitle‘A Janus-Headed Model of Ethical Theory: Looking Two Ways at Business/Society Issues’ Academy of Management Review 10 IssueID3 568–576 Occurrence HandleA1985ANL5900015
A. B. Carroll (1993) Business and Society: Ethics and Stakeholder Management EditionNumber2 South-Western Publishing Cincinnati
InstitutionalAuthorNameCaux Round Table (1994) Caux Round Table Principles For Business Netherlands The Hague
J. Cohen (2001) ArticleTitle‘Appreciating, Understanding and Applying Universal Moral Principles’ The Journal of Consumer Marketing 18 IssueID7 578–594
D. R. Cressey C. A. Moore (1983) ArticleTitle‘Managerial Values and Corporate Codes of Ethics’ California Management Review 25 IssueID4 53–77 Occurrence HandleA1983RE30300005
J. Dalla Costa (1998) The Ethical Imperative: Why Moral Leadership is Good Business HarperCollins Publishers Toronto, Ontario
R. T. George ParticleDe (1993) Competing With Integrity in International Business Oxford University Press New York
T. Donaldson (1989) The Ethics of International Business Oxford University Press New York
Donaldson, T.: 1996, ‘Values in Tension: Ethics Away from Home’, Harvard Business Review (September/October), 44–12.
T. Donaldson T. W. Dunfee (1999) Ties That Bind Harvard Business School Press Boston, MA
C. Dumas M. Blodgett (1999) ArticleTitle‘Articulating Values to Inform Decision-Making: Lessons from Family Firms Around the World’ International Journal of Values-Based Management 12 209–221
B. J. Farrell D. M. Cobbin (1996) ArticleTitle‘Mainstreaming Ethics in Australian Enterprises’ Journal of Management Development 15 IssueID1 37–50 Occurrence Handle10.1108/02621719610107809
W. C. Frederick (1991) ArticleTitle‘The Moral Authority of Transnational Corporate Codes’ Journal of Business Ethics 10 IssueID3 165–177 Occurrence Handle10.1007/BF00383154 Occurrence HandleA1991EY06600001
Friedman, M.: 1970, ‘The Social Responsibility of Business is to Increase its Profits’, New York Times Magazine (September 13), 32–33, 122, 126.
D. J. Fritzche H. Becker (1984) ArticleTitle‘Linking Management Behavior to Ethical Philosophy – An Empirical Investigation’ Academy of Management Journal 27 IssueID1 166–175
General Electric: 2004, ‘Integrity: The Spirit and Letter of our Commitment’, http://www.ge.com/files/usa/en/commitment/social/integrity/downloads/english.pdf (Accessed September 13, 2004).
K. A. Getz (1990) ArticleTitle‘International Codes of Conduct: An Analysis of Ethical Reasoning’ Journal of Business Ethics 9 IssueID7 567–577 Occurrence Handle10.1007/BF00383212 Occurrence HandleA1990DU32500006
L. T. Hosmer (1991) The Ethics of Management EditionNumber2 Irwin Inc Boston, MA
M. Josephson (1996) Making Ethical Decisions EditionNumber4 Josephson Institute of Ethics Marina del Rey, CA
M. Josephson (1997) Ethics in the Workplace: Resource Reading Materials Josephson Institute of Ethics Marina del Rey, CA
C. L. Jurkiewicz R. A. Giacolone (2004) ArticleTitle‘A Values Framework for Measuring the Impact of Workplace Spirituality on Organizational Performance’ Journal of Business Ethics 49 IssueID2 129–142 Occurrence Handle10.1023/B:BUSI.0000015843.22195.b9 Occurrence Handle000220592600003
M. Kapstein (2004) ArticleTitle‘Business Codes of Multinational Firms: What Do They Say?’ Journal of Business Ethics 50 IssueID1 13–31
S. Klein (1985) ArticleTitle‘Two Views of Business Ethics: A Popular Philosophical Approach and a Value Based Interdisciplinary One’ Journal of Business Ethics 4 IssueID1 71–79 Occurrence Handle10.1007/BF00382678 Occurrence HandleA1985ADY5600011
InstitutionalAuthorNameKPMG Belgium (2002) Business Codes in Belgium 2002 KPMG Brussels
InstitutionalAuthorNameKPMG Canada (2002) Ethics and Corporate Social Responsibility Survey 2002: Ethical Leadership KPMG Forensic Toronto, Ontario
InstitutionalAuthorNameKPMG Germany and sUniversitat Erlangen-Nurnberg (1999) Unternehmensleitbilder in Deutschen Unternehmen KPMG Frankfurt
KPMG India: 2002, India Fraud Survey Report 2002(KPMG Forensic).
KPMG South Africa: 2002, Southern Africa Fraud Survey 2002(KPMG Forensic).
J. L’Etang (1992) ArticleTitle‘A Kantian Approach to Codes of Ethics’ Journal of Business Ethics 11 IssueID10 737–744
W. S. Laufer D. C. Robertson (1997) ArticleTitle‘Corporate Ethics Initiatives as Social Control’ Journal of Business Ethics 16 IssueID10 1029–1048 Occurrence Handle10.1023/A:1017965820673 Occurrence HandleA1997XN35600005
P. V. Lewis H. E. Speck (1990) ArticleTitle‘Ethical Orientations for Understanding Business Ethics’ Journal of Business Communication 27 IssueID3 213–232
London Business School and Arthur Andersen: 2000, Ethical Concerns and Reputation Risk Management: A Study of Leading U. K. Companies(London).
J. E. Macdonald C. L. Beck-Dudley (1994) ArticleTitle‘Are Deontology and Teleology Mutually Exclusive?’ Journal of Business Ethics 13 IssueID8 615–623 Occurrence Handle10.1007/BF00871809 Occurrence HandleA1994NY63600004
C. Nakano (1997) ArticleTitle‘A Survey Study on Japanese Managers’ Views of Business Ethics’ Journal of Business Ethics 16 IssueID16 1737–1751 Occurrence Handle10.1023/A:1017922002410 Occurrence HandleA1997YE32800005
Newton, L.: 1991, ‘The Faces of the Corporate Code’, The Perspective of the Humanities: An Overview of Corporate Ethics, Conference on Corporate Visions & Values, Fairfield University, Connecticut.
Nortel Networks: 2003, ‘Guide to Ethical Business Practices’, http://www.nortelnetworks.com/corporate/community/ethics/guide.html (Accessed September 13, 2004).
J. C. O’Brien (1992) ArticleTitle‘The Urgent Need for a Consensus on Moral Values’ International Journal of Social Economics 19 IssueID3–5 171–186
D. T. Ozar (1997) ‘Values’ P. H. Werhane R. E. Freeman (Eds) Encyclopedic Dictionary of Business Ethics Blackwell Publishers Cambridge, MA 645–647
D. Payne C. Raiborn J. Askevik (1997) ArticleTitle‘A Global Code of Business Ethics’ Journal of Business Ethics 16 IssueID16 1727–1735 Occurrence Handle10.1023/A:1005877726316 Occurrence HandleA1997YE32800004
L. P. Pojman (1995) Ethics: Discovering Right and Wrong Wadsworth Publishing Company Belmont, CA
C. A. Raiborn D. Payne (1990) ArticleTitle‘Corporate Codes of Conduct: A Collective Conscience and Continuum’ Journal of Business Ethics 9 IssueID11 879–889 Occurrence Handle10.1007/BF00382911 Occurrence HandleA1990EF44100004
K. C. Rallapalli (1999) ArticleTitle‘A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics’ Journal of Business Ethics 18 IssueID1 125–137 Occurrence Handle10.1023/A:1006076530003 Occurrence Handle000078939700010
Robin, D. M. Giallourakis, F. R. David and T. E. Moritz: 1989, ‘A Different Look at Codes of Ethics’, Business Horizons (January/February), 66–73.
M. Schwartz (1995) Business Ethics: A Primer Center for Business Ethics, Bentley College Waltham, MA
M. Schwartz (2001) ArticleTitle‘The Nature of the Relationship Between Corporate Codes of Ethics and Behaviour’ Journal of Business Ethics 32 IssueID3 247–262 Occurrence Handle10.1023/A:1010787607771 Occurrence Handle000169511200005
M. Schwartz (2002) ArticleTitle‘A Code of Ethics for Corporate Codes of Ethics’ Journal of Business Ethics 41 IssueID1/2 27–43 Occurrence Handle000179498000003
S. P. Sethi (2002) ArticleTitle‘Values for Corporate Conduct in the International Arena: Challenges and Opportunities for Multinational Corporations’ Business and Society Review 107 IssueID1 20–40 Occurrence Handle10.1111/0045-3609.00125
R. C. Solomon (1992) ArticleTitle‘Corporate Roles, Personal Virtues: An Aristotelean Approach To Business Ethics’ Business Ethics Quarterly 2 IssueID3 317–339
W. C. Starr (1983) ArticleTitle‘Codes of Ethics: Towards a Rule-Utilitarian Justification’ Journal of Business Ethics 2 IssueID2 99–106 Occurrence Handle10.1007/BF00381700 Occurrence HandleA1983QX38400004
B. Stevens (1994) ArticleTitle‘An Analysis of Corporate Ethical Code Studies: Where Do We Go From Here?’ Journal of Business Ethics 13 IssueID1 63–69 Occurrence Handle10.1007/BF00877156 Occurrence HandleA1994MT71900008
S. Waddock (2004) ArticleTitle‘Creating Corporate Accountability: Foundational Principles to Make Corporae Citizenship Real’ Journal of Business Ethics 50 IssueID4 313–327 Occurrence Handle10.1023/B:BUSI.0000025080.77652.a3 Occurrence Handle000221588900002
M. Walzer (1992) ’Moral Minimalism’ W. R. Shea G. A. Spadafora (Eds) Ethics and Politics: The Twilight of Probability Science History Publications Canton, MA
G. R. Weaver (1993) ArticleTitle‘Corporate Codes of Conduct: Purpose, Process and Content’ Business & Society 32 IssueID1 44–58
G. R. Weaver (2001) ArticleTitle‘Ethics Programs in Global Business: Culture’s Role in Managing Ethics’ Journal of Business Ethics 30 IssueID1 3–15 Occurrence Handle10.1023/A:1006475223493 Occurrence Handle000166800500002
G. R. Weaver L. K. Trevino P. L. Cochran (1999) ArticleTitle‘Corporate Ethics Practices in the Mid-1990s’: An Empirical Study of Fortune 1000 Journal of Business Ethics 18 IssueID3 283–294 Occurrence Handle10.1023/A:1005726901050 Occurrence Handle000079328100004
InstitutionalAuthorNameWebster’s (1987) The New Lexicon Webster’s Dictionary Lexicon Publications New York
B. J. White B. R. Montgomery (1980) ArticleTitle‘Corporate Codes of Conduct’ California Management Review 23 IssueID2 80–87 Occurrence HandleA1980LA56700010
Author information
Authors and Affiliations
Corresponding author
Additional information
Mark S. Schwartz is an assistant professor of business ethics and business law at York University. He received his Ph.D. from the Schulich School of Business, York University (1999) focusing on the subject of business ethics. Previously, he taught business ethics in the Legal Studies Department at The Wharton School, University of Pennsylvania (2000–2003). His research interests include corporate ethics programs, corporate social responsibility, corporate governance, ethical investment, and religion and business.
Rights and permissions
About this article
Cite this article
Schwartz, M.S. Universal Moral Values for Corporate Codes of Ethics. J Bus Ethics 59, 27–44 (2005). https://doi.org/10.1007/s10551-005-3403-2
Issue Date:
DOI: https://doi.org/10.1007/s10551-005-3403-2