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Journal of Business Ethics
Erschienen in: Journal of Business Ethics 1/2012

01.03.2012

Do Consumers Care About Ethical-Luxury?

verfasst von: Iain A. Davies, Zoe Lee, Ine Ahonkhai

Erschienen in: Journal of Business Ethics | Ausgabe 1/2012

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Abstract

This article explores the extent to which consumers consider ethics in luxury goods consumption. In particular, it explores whether there is a significant difference between consumers’ propensity to consider ethics in luxury versus commodity purchase and whether consumers are ready to purchase ethical-luxury. Prior research in ethical consumption focuses on low value, commoditized product categories such as food, cosmetics and high street apparel. It is debatable if consumers follow similar ethical consumption patterns in luxury purchases. Findings indicate that consumers’ propensity to consider ethics is significantly lower in luxury purchases when compared to commoditized purchases and explores some of the potential reasons for this reduced propensity to identify or act upon ethical issues in luxury consumption.
Vorheriger Artikel To Pay or Not to Pay? Dynamic Transparency and the Fight Against the Mafia’s Extortionists
Nächster Artikel The Causal Effect of Corporate Governance on Corporate Social Responsibility

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Fußnoten
1
The UK’s best selling Fairtrade© Coffee.
 
2
Games-Howell post-hoc ANOVA’s were selected because 10 of the 29 items quantitatively assessed provided significant results at the <0.1 level on Levene’s test for equality of variance. However, normality Q–Q plots suggested most of the data tended towards normality allowing for parametric testing.
 
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Metadaten
Titel
Do Consumers Care About Ethical-Luxury?
verfasst von
Iain A. Davies
Zoe Lee
Ine Ahonkhai
Publikationsdatum
01.03.2012
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 1/2012
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-011-1071-y

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