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The Influence of Unethical Peer Behavior on Observers’ Unethical Behavior: A Social Cognitive Perspective

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Abstract

The relationship between unethical peer behavior and observers’ unethical behavior traditionally has been examined from a social learning perspective. We employ two additional theoretical lenses, social identity theory and social comparison theory, each of which offers additional insight into this relationship. Data from 600 undergraduate business students in two universities provide support for all the three perspectives, suggesting that unethical behavior is influenced by social learning, social identity, and social comparison processes. Implications for managers and future research are discussed.

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Authors and Affiliations

  1. School of Hospitality, Sport and Recreation Management, James Madison University, 361 Godwin Hall, Harrisonburg, VA, 22807, USA

    Michael J. O’Fallon

  2. Department of Management, Information Systems, and Entrepreneurship, Washington State University, P.O. Box 644736, Pullman, WA, 99164-4736, USA

    Kenneth D. Butterfield

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  1. Michael J. O’Fallon
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Correspondence to Michael J. O’Fallon.

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O’Fallon, M.J., Butterfield, K.D. The Influence of Unethical Peer Behavior on Observers’ Unethical Behavior: A Social Cognitive Perspective. J Bus Ethics 109, 117–131 (2012). https://doi.org/10.1007/s10551-011-1111-7

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