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Journal of Business Ethics
Erschienen in: Journal of Business Ethics 3/2013

01.07.2013

Strategic Direction of Corporate Community Involvement

verfasst von: Gordon Liu, Teck-Yong Eng, Wai-Wai Ko

Erschienen in: Journal of Business Ethics | Ausgabe 3/2013

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Abstract

Previous research on corporate community involvement (CCI) initiatives indicates that such behaviour is critical for building neighbourhood relationships and extending corporate influence in the community, but there is little theoretical work that provides a clear picture of managing the nature of the initiatives from different stakeholder management approaches. Drawing from theoretical insights of stakeholder theory and the concept of social capital, this article proposes nine strategic directions for CCI initiatives, and concludes by discussing the management implications of the proposed strategic directions. Our proposed approaches have the potential to improve current understanding and practice of corporations and their CCI initiatives.
Vorheriger Artikel Analyzing the Role of Social Norms in Tax Compliance Behavior
Nächster Artikel micro-Business Community Responsibility in Australia: Approaches, Motivations and Barriers

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Fußnoten
1
This critical suggestion was provided by an anonymous reviewer.
 
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Metadaten
Titel
Strategic Direction of Corporate Community Involvement
verfasst von
Gordon Liu
Teck-Yong Eng
Wai-Wai Ko
Publikationsdatum
01.07.2013
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 3/2013
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-012-1418-z

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