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Journal of Business Ethics

Erschienen in:

01.04.2014

Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion

verfasst von: Anne Vestergaard

Erschienen in: Journal of Business Ethics | Ausgabe 4/2014

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Abstract

The article investigates the implications of mediatization for the legitimation strategies of humanitarian organizations. Based on a (full population) corpus of ~400 pages of brochure material from 1970 to 2007, the micro-textual processes involved in humanitarian organizations’ efforts to legitimate themselves and their moral claim were examined. A time trend analysis of the prioritization of actors in the material indicates that marked shifts in legitimation loci have taken place during the past 40 years. A discourse analysis unfolds the three dominant discourses behind these shifts, namely legitimation by accountancy, legitimation by institutionalization, and legitimation by compensation. The analysis relates these changes to a problem of trust associated with mediatization through processes of mediation.

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For the sake of analytical clarity, the analysis does not take into account the relative visual salience of a given sentence in the organization of the brochure.

An OLS regression was performed which showed the same tendencies.

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Titel: Mediatized Humanitarianism: Trust and Legitimacy in the Age of Suspicion
verfasst von: Anne Vestergaard
Publikationsdatum: 01.04.2014
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 4/2014
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-013-2002-x

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