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Erschienen in: Journal of Business Ethics 1/2015

01.08.2015

Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products

verfasst von: Kimberly Rios, Stacey R. Finkelstein, Jennifer Landa

Erschienen in: Journal of Business Ethics | Ausgabe 1/2015

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Abstract

In recent years, there has been a surge in popularity of the fair-trade industry, which seeks to improve trading conditions and to promote the rights of marginalized workers. Although research suggests that fair-trade products are perceived as promoting social and economic responsibility, some individuals—namely, those who seek to maintain existing group inequalities (i.e., those high in social dominance orientation or SDO) or those induced to think inequality is a good thing—may not share this perception. Across three studies, we found that (1) SDO relates negatively to fair-trade consumption, and (2) this relationship is mediated by the tendency for high-SDO individuals to see fair-trade products as less compatible with their conception of social justice. Our findings held after controlling for related individual-differences variables, and regardless of whether SDO was measured or manipulated. Implications for how to maximize the likelihood that people will perceive fair-trade products as “fair” are discussed.

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Metadaten
Titel
Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products
verfasst von
Kimberly Rios
Stacey R. Finkelstein
Jennifer Landa
Publikationsdatum
01.08.2015
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 1/2015
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-014-2221-9

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