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Erschienen in: Electronic Commerce Research 1/2013

01.03.2013

An empirical examination of user adoption of location-based services

verfasst von: Tao Zhou

Erschienen in: Electronic Commerce Research | Ausgabe 1/2013

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Abstract

Location-based services (LBS) can present the optimal information and services to users based on their locations. This will improve their experience. However, this may also arouse users’ privacy concern and increase their perceived privacy risk. From both perspectives of flow experience and perceived risk, this research examined user adoption of LBS. We conducted data analysis with structural equation modeling. The results indicated that contextual offering affects trust and flow, whereas privacy concern affects trust and perceived risk. Trust, flow and perceived risk affect the usage intention. Among them, flow has a relatively larger effect.

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Metadaten
Titel
An empirical examination of user adoption of location-based services
verfasst von
Tao Zhou
Publikationsdatum
01.03.2013
Verlag
Springer US
Erschienen in
Electronic Commerce Research / Ausgabe 1/2013
Print ISSN: 1389-5753
Elektronische ISSN: 1572-9362
DOI
https://doi.org/10.1007/s10660-013-9106-3

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