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Information Systems Frontiers

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01.11.2014

A study of virtual product consumption from the expectancy disconfirmation and symbolic consumption perspectives

verfasst von: Wei-Tsong Wang, Wen-Hung Chang

Erschienen in: Information Systems Frontiers | Ausgabe 5/2014

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Abstract

Researchers have not specifically considered the determinants of satisfaction and repurchase intention with regard to virtual products. Using the expectancy disconfirmation model and symbolic consumption theory, this study presents and empirically examines a model of customer satisfaction and repurchase intention in this context. Using structural equation modeling to analyze the data collected from 477 consumers of virtual products, this study validates the influence of perceived customization and perceived sociability on customer satisfaction and repurchase intention with regard to virtual products. Additionally, this study statistically confirms the important mediating roles of outcome expectations and perceived quality in the indirect effects of perceived customization and perceived sociability on customer satisfaction. This study also verifies that customer satisfaction is a critical mediator of the indirect influence of the other four constructs in the proposed model on the consumers’ repurchase intention with regard to virtual products.

Vorheriger Artikel A methodology for the evaluation of high response time on E-commerce users and sales

Nächster Artikel Understanding the IT/business partnership: A business process perspective

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Titel: A study of virtual product consumption from the expectancy disconfirmation and symbolic consumption perspectives
verfasst von: Wei-Tsong Wang
Wen-Hung Chang
Publikationsdatum: 01.11.2014
Verlag: Springer US
Erschienen in: Information Systems Frontiers / Ausgabe 5/2014
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-012-9389-2

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