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Journal of Business and Psychology
Erschienen in: Journal of Business and Psychology 3/2016

01.09.2016 | Original Paper

The Moderating Role of Intergroup Contact in Race Composition, Perceived Similarity, and Applicant Attraction Relationships

verfasst von: Yin Lu Ng, Carol T. Kulik, Prashant Bordia

Erschienen in: Journal of Business and Psychology | Ausgabe 3/2016

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Abstract

Purpose

This study investigated the moderating effect of intergroup contact on the relationship between the race composition of organizational representatives, perceived similarity, and minority applicant attraction.

Design/Methodology/Approach

344 minority Malaysian-Chinese university students read a job advertisement that varied the racial composition of organizational representatives (100 % Malay or 50 % Malay–50 % Chinese or 100 % Chinese). Of these participants, 161 were Malaysian-Chinese in Malaysia (high intergroup contact location) and 183 were Malaysian-Chinese in Australia (low intergroup contact location). After reading the advertisement, participants responded to a series of scale items (e.g., perceived surface-level similarity, perceived deep-level similarity, and applicant attraction).

Findings

Results showed that the effect of race composition on attraction was stronger for minority participants in Australia than for minority participants in Malaysia. Perceived deep-level similarity mediated this moderated relationship.

Implications

The study findings suggest that organizations should include minority representatives in their recruitment advertising to attract minority applicants, particularly to attract minorities in locations with few opportunities for intergroup contact.

Originality/Value

By testing the mediating effects of perceived surface-level and deep-level similarity, this study contributes to our understanding of the mechanism linking the interaction between race composition and location with applicant attraction.
Vorheriger Artikel Fostering Change-Oriented Behaviors: A Broaden-and-Build Model
Nächster Artikel Idiosyncratic Deals and Helping Behavior: The Moderating Role of I-deal Opportunity for Co-workers

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Metadaten
Titel
The Moderating Role of Intergroup Contact in Race Composition, Perceived Similarity, and Applicant Attraction Relationships
verfasst von
Yin Lu Ng
Carol T. Kulik
Prashant Bordia
Publikationsdatum
01.09.2016
Verlag
Springer US
Erschienen in
Journal of Business and Psychology / Ausgabe 3/2016
Print ISSN: 0889-3268
Elektronische ISSN: 1573-353X
DOI
https://doi.org/10.1007/s10869-015-9419-4

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