Skip to main content
Erschienen in: Quantitative Marketing and Economics 2/2012

01.06.2012

A dynamic quality ladder model with entry and exit: Exploring the equilibrium correspondence using the homotopy method

verfasst von: Ron N. Borkovsky, Ulrich Doraszelski, Yaroslav Kryukov

Erschienen in: Quantitative Marketing and Economics | Ausgabe 2/2012

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This paper explores the equilibrium correspondence of a dynamic quality ladder model with entry and exit using the homotopy method. This method is ideally suited for systematically investigating the economic phenomena that arise as one moves through the parameter space and is especially useful in games that have multiple equilibria. We briefly discuss the theory of the homotopy method and its application to dynamic stochastic games. We then present three main findings: First, the more costly and/or less beneficial it is to achieve or maintain a given quality level, the more a leader invests in striving to induce the follower to give up; the more quickly the follower does so; and the more asymmetric is the industry structure that arises. Second, the possibility of entry and exit gives rise to predatory and limit investment. Third, we illustrate and discuss the multiple equilibria that arise in the quality ladder model, highlighting the presence of entry and exit as a source of multiplicity.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Fußnoten
1
See Pakes and McGuire (2001), Ferris et al. (2007), Doraszelski and Judd (2011), Weintraub et al. (2010), Borkovsky et al. (2010), Farias et al. (2010), and Santos (2009).
 
2
Although Pakes and McGuire (1994) state that they set g(·) as in (1) with ω  ∗  = 12, inspection of their C code (see also Pakes et al. 1993) shows that the results they present are in fact computed setting
$$ g(\omega _{n})=\left\{ \begin{array}{ccc} -\infty & \mbox{ if } & \omega _{n}=0, \\ 3\omega _{n}-4 & \mbox{ if } & 1\leq \omega _{n}\leq 5, \\ 12+\ln \left( 2-\exp \left( 16-3\omega _{n}\right) \right) & \mbox{ if } & 5<\omega _{n}\leq M. \end{array} \right. \label{g2} $$
We opt for the g(·) function in Eq. 1 because it yields a much richer set of equilibrium behaviors.
 
3
In Section 2, we assume that scrap values and setup costs are drawn from triangular distributions; the resulting cumulative distribution functions are once but not twice continuously differentiable. In Eq. (21), we set k = 2, which yields an equation that is once but not twice continuously differentiable. Despite these violations of the differentiability requirement, we did not encounter any problems. If a problem is encountered in another application, we suggest using Beta(l,l) distributions with l ≥ 3 instead of triangular distributions and setting k ≥ 3.
 
4
There are other software packages that implement the homotopy method. Some depend on—and exploit—the particular structure of the system of equations, e.g., with the freely-available Gambit (McKelvey et al. 2006) and PHCpack (Verschelde 1999) software packages, one can use the homotopy method to obtain solutions to polynomial systems.
 
5
For the sake of simplicity, we suppress the dependence of β, α, δ, \(\bar{\phi}\) and \(\bar{\phi}^{e}\) on λ in what follows.
 
6
From Eqs. 16 and 17 it follows that
$$ \zeta (\omega )\!=\!\left\{ \begin{array}{ccc} \lbrack (1\!+\!\alpha x(\boldsymbol{\omega }))^{2}\!+\!\beta \alpha \left( W^{1}(\boldsymbol{ \omega })\!-\!W^{0}(\boldsymbol{\omega })\right) ]^{1/k} & \text{if} & -(1\!+\!\alpha x( \boldsymbol{\omega }))^{2}\!+\!\beta \alpha \left( W^{1}(\boldsymbol{\omega })\!-\!W^{0}( \boldsymbol{\omega })\right) <0, \\ -[x\left( \omega \right) ]^{1/k} & \text{if} & x\left( \boldsymbol{\omega } \right) >0, \\ 0 & \text{if} & \begin{array}{l}-(1+\alpha x(\boldsymbol{\omega }))^{2}+\beta \alpha \left( W^{1}(\boldsymbol{\omega })-W^{0}(\boldsymbol{\omega })\right) \\x\left( \boldsymbol{ \omega }\right) =0.\end{array} \end{array} \right. $$
The claim now follows from the fact that \(\max \left\{ 0,-\zeta (\omega )\right\} \max \left\{ 0,\zeta (\omega )\right\} =0\).
 
7
To be precise, we would substitute the entry/exit policy ξ(ω) for ξ n and the investment policy x(ω) for x n in (3), and we would remove the max operators. We need not include the potential entrant’s Bellman equation (7) in the system of equations \(\boldsymbol{H}\) because \(V(\boldsymbol{\omega})\) for \(\boldsymbol{\omega}\in \{0\}\times\{0,1,\ldots,M\}\) does not enter any of the equations in Section 2 aside from (7) where it is defined. This is because an incumbent firm that exits perishes; it does not become a potential entrant.
 
8
As firms are symmetric, \(\pi_2(\boldsymbol{\omega })\)=\(\pi_1(\boldsymbol{\omega }^{[2]})\).
 
9
For parameterizations with multiple equilibria, we average the expected Herfindahl index across the equilibria. As discussed further in Section 6, the multiple equilibria have virtually identical expected Herfindahl indexes.
 
10
If there are multiple baseline equilibria and/or multiple counterfactual equilibria for a given parameterization, we average over all possible pairs of baseline and counterfactual equilibria.
 
11
The slight non-monotonicities in the right panels of Fig. 8 arise because as we move through the parameter space, we move from equilibria where limit investment is concentrated in one state to equilibria where it is spread out over a small subset of states, as in Fig. 7. The latter type of equilibrium yields a lower limit investment summary statistic.
 
12
We have not found any multiplicity of equilibria for β ∈ [0.925,0.99].
 
Literatur
Zurück zum Zitat Aguirregabiria, V., & Mira, P. (2007). Sequential estimation of dynamic discrete games. Econometrica, 75(1), 1–54.CrossRef Aguirregabiria, V., & Mira, P. (2007). Sequential estimation of dynamic discrete games. Econometrica, 75(1), 1–54.CrossRef
Zurück zum Zitat Bajari, P., Benkard, L., & Levin, J. (2007). Estimating dynamic models of imperfect competition. Econometrica, 75(5), 1331–1370.CrossRef Bajari, P., Benkard, L., & Levin, J. (2007). Estimating dynamic models of imperfect competition. Econometrica, 75(5), 1331–1370.CrossRef
Zurück zum Zitat Bajari, P., Hahn, J., Hong, H., & Ridder, G. (2008). A note on semiparametric estimation of finite mixtures of discrete choice models. Forthcoming International Economic Review. Bajari, P., Hahn, J., Hong, H., & Ridder, G. (2008). A note on semiparametric estimation of finite mixtures of discrete choice models. Forthcoming International Economic Review.
Zurück zum Zitat Bajari, P., Hong, H., & Ryan, S. (2010). Identification and estimation of discrete games of complete information. Econometrica, 78(5), 1529–1568.CrossRef Bajari, P., Hong, H., & Ryan, S. (2010). Identification and estimation of discrete games of complete information. Econometrica, 78(5), 1529–1568.CrossRef
Zurück zum Zitat Besanko, D., & Doraszelski, U. (2004). Capacity dynamics and endogenous asymmetries in firm size. Rand Journal of Economics, 35(1), 23–49.CrossRef Besanko, D., & Doraszelski, U. (2004). Capacity dynamics and endogenous asymmetries in firm size. Rand Journal of Economics, 35(1), 23–49.CrossRef
Zurück zum Zitat Besanko, D., Doraszelski, U., & Kryukov, Y. (2010a). The economics of predation: What drives pricing when there is learning-by-doing? Working paper, Northwestern University, Evanston. Besanko, D., Doraszelski, U., & Kryukov, Y. (2010a). The economics of predation: What drives pricing when there is learning-by-doing? Working paper, Northwestern University, Evanston.
Zurück zum Zitat Besanko, D., Doraszelski, U., Kryukov, Y., & Satterthwaite, M. (2010b). Learning-by-doing, organizational forgetting, and industry dynamics. Econometrica, 78(2),453–508.CrossRef Besanko, D., Doraszelski, U., Kryukov, Y., & Satterthwaite, M. (2010b). Learning-by-doing, organizational forgetting, and industry dynamics. Econometrica, 78(2),453–508.CrossRef
Zurück zum Zitat Besanko, D., Doraszelski, U., Lu, L., & Satterthwaite, M. (2010c). Lumpy capacity investment and disinvestment dynamics. Operations Research, 58(4), 1178–1193.CrossRef Besanko, D., Doraszelski, U., Lu, L., & Satterthwaite, M. (2010c). Lumpy capacity investment and disinvestment dynamics. Operations Research, 58(4), 1178–1193.CrossRef
Zurück zum Zitat Bischof, C., Khademi, P., Mauer, A., & Carle, A. (1996). ADIFOR 2.0: Automatic differentiation of Fortran 77 programs. IEEE Computational Science and Engineering, 3(3), 18–32.CrossRef Bischof, C., Khademi, P., Mauer, A., & Carle, A. (1996). ADIFOR 2.0: Automatic differentiation of Fortran 77 programs. IEEE Computational Science and Engineering, 3(3), 18–32.CrossRef
Zurück zum Zitat Borkovsky, R. (2010). The timing of version releases in R&D-intensive industries: A dynamic duopoly model. Working paper, University of Toronto, Toronto. Borkovsky, R. (2010). The timing of version releases in R&D-intensive industries: A dynamic duopoly model. Working paper, University of Toronto, Toronto.
Zurück zum Zitat Borkovsky, R., Doraszelski, U., & Kryukov, S. (2010). A user’s guide to solving dynamic stochastic games using the homotopy method. Operations Research, 58(4), 1116–1132.CrossRef Borkovsky, R., Doraszelski, U., & Kryukov, S. (2010). A user’s guide to solving dynamic stochastic games using the homotopy method. Operations Research, 58(4), 1116–1132.CrossRef
Zurück zum Zitat Cabral, L., & Riordan, M. (1997). The learning curve, predation, antitrust, and welfare. Journal of Industrial Economics, 45(2), 155–169.CrossRef Cabral, L., & Riordan, M. (1997). The learning curve, predation, antitrust, and welfare. Journal of Industrial Economics, 45(2), 155–169.CrossRef
Zurück zum Zitat Caplin, A., & Nalebuff, B. (1991). Aggregation and imperfect competition: On the existence of equilibrium. Econometrica, 59(1), 26–59. Caplin, A., & Nalebuff, B. (1991). Aggregation and imperfect competition: On the existence of equilibrium. Econometrica, 59(1), 26–59.
Zurück zum Zitat Chen, J., Doraszelski, U., & Harrington, J. (2009). Avoiding market dominance: Product compatibility in markets with network effects. Rand Journal of Economics, 49(3), 455–485.CrossRef Chen, J., Doraszelski, U., & Harrington, J. (2009). Avoiding market dominance: Product compatibility in markets with network effects. Rand Journal of Economics, 49(3), 455–485.CrossRef
Zurück zum Zitat Doraszelski, U. and Escobar, J. (2010). A theory of regular markov perfect equilibria in dynamic stochastic games: Genericity, stability, and purification. Theoretical Economics, 5, 369–402.CrossRef Doraszelski, U. and Escobar, J. (2010). A theory of regular markov perfect equilibria in dynamic stochastic games: Genericity, stability, and purification. Theoretical Economics, 5, 369–402.CrossRef
Zurück zum Zitat Doraszelski, U., & Judd, K. (2011). Avoiding the curse of dimensionality in dynamic stochastic games. Forthcoming Quantitative Economics. Doraszelski, U., & Judd, K. (2011). Avoiding the curse of dimensionality in dynamic stochastic games. Forthcoming Quantitative Economics.
Zurück zum Zitat Doraszelski, U., & Markovich, S. (2007). Advertising dynamics and competitive advantage. Rand Journal of Economics, 38(3), 1–36. Doraszelski, U., & Markovich, S. (2007). Advertising dynamics and competitive advantage. Rand Journal of Economics, 38(3), 1–36.
Zurück zum Zitat Doraszelski, U., & Satterthwaite, M. (2010). Computable Markov-perfect industry dynamics. Rand Journal of Economics, 41(2), 215–243.CrossRef Doraszelski, U., & Satterthwaite, M. (2010). Computable Markov-perfect industry dynamics. Rand Journal of Economics, 41(2), 215–243.CrossRef
Zurück zum Zitat Dubé, J., Hitsch, G., & Manchanda, P. (2005). An empirical model of advertising dynamics. Quantitative Marketing and Economics, 3, 107–144.CrossRef Dubé, J., Hitsch, G., & Manchanda, P. (2005). An empirical model of advertising dynamics. Quantitative Marketing and Economics, 3, 107–144.CrossRef
Zurück zum Zitat Ericson, R., & Pakes, A. (1995). Markov-perfect industry dynamics: A framework for empirical work. Review of Economic Studies, 62, 53–82.CrossRef Ericson, R., & Pakes, A. (1995). Markov-perfect industry dynamics: A framework for empirical work. Review of Economic Studies, 62, 53–82.CrossRef
Zurück zum Zitat Farias, V., Saure, D., & Weintraub, G. (2010). An approximate dynamic programming approach to solving dynamic oligopoly models. Working Paper, Columbia University, New York. Farias, V., Saure, D., & Weintraub, G. (2010). An approximate dynamic programming approach to solving dynamic oligopoly models. Working Paper, Columbia University, New York.
Zurück zum Zitat Ferris, M., Judd, K., & Schmedders, K. (2007). Solving dynamic games with Newton’s method. Working Paper, University of Wisconsin, Madison. Ferris, M., Judd, K., & Schmedders, K. (2007). Solving dynamic games with Newton’s method. Working Paper, University of Wisconsin, Madison.
Zurück zum Zitat Fudenberg, D., & Tirole, J. (1986). A “signal-jamming” theory of predation. Rand Journal of Economics, 17(3), 366–376.CrossRef Fudenberg, D., & Tirole, J. (1986). A “signal-jamming” theory of predation. Rand Journal of Economics, 17(3), 366–376.CrossRef
Zurück zum Zitat Goettler, R., & Gordon, B. (2011). Does AMD spur Intel to innovate more? Working paper, University of Chicago, Chicago. Goettler, R., & Gordon, B. (2011). Does AMD spur Intel to innovate more? Working paper, University of Chicago, Chicago.
Zurück zum Zitat Gowrisankaran, G. (1999). A dynamic model of endogenous horizontal mergers. Rand Journal of Economics, 30(1), 56–83.CrossRef Gowrisankaran, G. (1999). A dynamic model of endogenous horizontal mergers. Rand Journal of Economics, 30(1), 56–83.CrossRef
Zurück zum Zitat Gowrisankaran, G., & Holmes, T. (2004). Mergers and the evolution of industry concentration: Results from the dominant firm model. Rand Journal of Economics, 35(3), 561–582.CrossRef Gowrisankaran, G., & Holmes, T. (2004). Mergers and the evolution of industry concentration: Results from the dominant firm model. Rand Journal of Economics, 35(3), 561–582.CrossRef
Zurück zum Zitat Grieco, P. (2011). Discrete games with flexible information structures: An application to local grocery markets. Working Paper, Pennsylvania State University, University Park. Grieco, P. (2011). Discrete games with flexible information structures: An application to local grocery markets. Working Paper, Pennsylvania State University, University Park.
Zurück zum Zitat Herings, P., & Peeters, R. (2010). Homotopy methods to compute equilibria in game theory. Economic Theory, 42(1), 119–156.CrossRef Herings, P., & Peeters, R. (2010). Homotopy methods to compute equilibria in game theory. Economic Theory, 42(1), 119–156.CrossRef
Zurück zum Zitat Judd, K. (1998). Numerical methods in economics. Cambridge: MIT Press. Judd, K. (1998). Numerical methods in economics. Cambridge: MIT Press.
Zurück zum Zitat Laincz, C., & Rodrigues, A. (2008). The impact of cost-reducing spillovers on the ergodic distribution of market structures. Working Paper, Drexel University, Philadelphia. Laincz, C., & Rodrigues, A. (2008). The impact of cost-reducing spillovers on the ergodic distribution of market structures. Working Paper, Drexel University, Philadelphia.
Zurück zum Zitat Langohr, P. (2004). Competitive convergence and divergence: Position and capability dynamics. Working Paper, Bureau of Labor Statistics, Washington, DC. Langohr, P. (2004). Competitive convergence and divergence: Position and capability dynamics. Working Paper, Bureau of Labor Statistics, Washington, DC.
Zurück zum Zitat Markovich, S. (2008). Snowball: A dynamic oligopoly model with network externalities. Journal of Economic Dynamics and Control, 32, 909–938.CrossRef Markovich, S. (2008). Snowball: A dynamic oligopoly model with network externalities. Journal of Economic Dynamics and Control, 32, 909–938.CrossRef
Zurück zum Zitat Markovich, S., & Moenius, J. (2009). Winning while losing: Competition dynamics in the presence of indirect network effects. International Journal of Industrial Organization, 27(3), 333–488.CrossRef Markovich, S., & Moenius, J. (2009). Winning while losing: Competition dynamics in the presence of indirect network effects. International Journal of Industrial Organization, 27(3), 333–488.CrossRef
Zurück zum Zitat McKelvey, R., McLennan, A., & Turocy, T. (2006). Gambit: Software tools for game theory. Technical Report, California Institute of Technology, Pasadena. McKelvey, R., McLennan, A., & Turocy, T. (2006). Gambit: Software tools for game theory. Technical Report, California Institute of Technology, Pasadena.
Zurück zum Zitat Milgrom, P., & Roberts, J. (1982). Predation, reputation, and entry deterrence. Journal of Economic Theory, 27, 280–312.CrossRef Milgrom, P., & Roberts, J. (1982). Predation, reputation, and entry deterrence. Journal of Economic Theory, 27, 280–312.CrossRef
Zurück zum Zitat Narajabad, B., & Watson, R. (2011). The dynamics of innovation and horizontal differentiation. Journal of Economic Dynamics and Control, 35, 825–842.CrossRef Narajabad, B., & Watson, R. (2011). The dynamics of innovation and horizontal differentiation. Journal of Economic Dynamics and Control, 35, 825–842.CrossRef
Zurück zum Zitat Ordover, J., & Willig, R. (1981). An economic definition of predation: Pricing and product innovation. Yale Law Journal, 91, 8–53.CrossRef Ordover, J., & Willig, R. (1981). An economic definition of predation: Pricing and product innovation. Yale Law Journal, 91, 8–53.CrossRef
Zurück zum Zitat Pakes, A., Gowrisankaran, G., & McGuire, P. (1993). Implementing the Pakes–McGuire algorithm for computing Markov perfect equilibria in Gauss. Working Paper, Yale University, New Haven. Pakes, A., Gowrisankaran, G., & McGuire, P. (1993). Implementing the Pakes–McGuire algorithm for computing Markov perfect equilibria in Gauss. Working Paper, Yale University, New Haven.
Zurück zum Zitat Pakes, A., & McGuire, P. (1994). Computing Markov-perfect Nash equilibria: Numerical implications of a dynamic differentiated product model. Rand Journal of Economics, 25(4), 555–589.CrossRef Pakes, A., & McGuire, P. (1994). Computing Markov-perfect Nash equilibria: Numerical implications of a dynamic differentiated product model. Rand Journal of Economics, 25(4), 555–589.CrossRef
Zurück zum Zitat Pakes, A., & McGuire, P. (2001). Stochastic algorithms, symmetric Markov perfect equilibrium, and the “curse” of dimensionality. Econometrica, 69(5), 1261–1281.CrossRef Pakes, A., & McGuire, P. (2001). Stochastic algorithms, symmetric Markov perfect equilibrium, and the “curse” of dimensionality. Econometrica, 69(5), 1261–1281.CrossRef
Zurück zum Zitat Pakes, A., Ostrovsky, M., & Berry, S. (2007). Simple estimators for the parameters of discrete dynamic games (with entry/exit examples). Rand Journal of Economics, 38(2), 373–399.CrossRef Pakes, A., Ostrovsky, M., & Berry, S. (2007). Simple estimators for the parameters of discrete dynamic games (with entry/exit examples). Rand Journal of Economics, 38(2), 373–399.CrossRef
Zurück zum Zitat Pesendorfer, M., & Schmidt-Dengler, P. (2008). Asymptotic least squares estimators for dynamic games. Review of Economic Studies, 75(3), 901–928.CrossRef Pesendorfer, M., & Schmidt-Dengler, P. (2008). Asymptotic least squares estimators for dynamic games. Review of Economic Studies, 75(3), 901–928.CrossRef
Zurück zum Zitat Santos, C. (2009). Solving dynamic games by discretizing the state distribution. Working Paper, University of Alicante, Alicante. Santos, C. (2009). Solving dynamic games by discretizing the state distribution. Working Paper, University of Alicante, Alicante.
Zurück zum Zitat Snider, C. (2009). Predatory incentives and predation policy: The American Airlines case. Working Paper, UCLA, Los Angeles. Snider, C. (2009). Predatory incentives and predation policy: The American Airlines case. Working Paper, UCLA, Los Angeles.
Zurück zum Zitat Sommese, A., & Wampler, C. (2005). The numerical solution of systems of polynomials arising in engineering and science. Singapore: World Scientific Publishing.CrossRef Sommese, A., & Wampler, C. (2005). The numerical solution of systems of polynomials arising in engineering and science. Singapore: World Scientific Publishing.CrossRef
Zurück zum Zitat Song, M. (2010). A dynamic analysis of cooperative research in the semiconductor industry. Forthcoming International Economic Review. Song, M. (2010). A dynamic analysis of cooperative research in the semiconductor industry. Forthcoming International Economic Review.
Zurück zum Zitat Verschelde, J. (1999). Algorithm 795: PHCpack: A general-purpose solver for polynomial systems by homotopy continuation. ACM Transcations on Mathematical Software, 25(2), 251–276.CrossRef Verschelde, J. (1999). Algorithm 795: PHCpack: A general-purpose solver for polynomial systems by homotopy continuation. ACM Transcations on Mathematical Software, 25(2), 251–276.CrossRef
Zurück zum Zitat Watson, L., Sosonkina, M., Melville, R., Morgan, A., & Walker, H. (1997). Algorithm 777: HOMPACK90: A suite of Fortran 90 codes for globally convergent homotopy algorithms. ACM Transcations on Mathematical Software, 23(4), 514–549.CrossRef Watson, L., Sosonkina, M., Melville, R., Morgan, A., & Walker, H. (1997). Algorithm 777: HOMPACK90: A suite of Fortran 90 codes for globally convergent homotopy algorithms. ACM Transcations on Mathematical Software, 23(4), 514–549.CrossRef
Zurück zum Zitat Weintraub, G., Benkard, L., & Van Roy, B. (2010). Computational methods for oblivious equilibrium. Operations Research, 58(4), 1247–1265.CrossRef Weintraub, G., Benkard, L., & Van Roy, B. (2010). Computational methods for oblivious equilibrium. Operations Research, 58(4), 1247–1265.CrossRef
Zurück zum Zitat Zangwill, W., & Garcia, C. (1981). Pathways to solutions, fixed points, and equilibria. Englewood Cliffs: Prentice Hall. Zangwill, W., & Garcia, C. (1981). Pathways to solutions, fixed points, and equilibria. Englewood Cliffs: Prentice Hall.
Metadaten
Titel
A dynamic quality ladder model with entry and exit: Exploring the equilibrium correspondence using the homotopy method
verfasst von
Ron N. Borkovsky
Ulrich Doraszelski
Yaroslav Kryukov
Publikationsdatum
01.06.2012
Verlag
Springer US
Erschienen in
Quantitative Marketing and Economics / Ausgabe 2/2012
Print ISSN: 1570-7156
Elektronische ISSN: 1573-711X
DOI
https://doi.org/10.1007/s11129-011-9113-4