Intention as a cognitive antecedent to international entrepreneurship—understanding the moderating roles of knowledge and experience

While International Entrepreneurship has attracted scholars’ attention during the last two decades, the impact cognitive aspects exert has been studied on cursory level only. The purpose of this paper was to apply the Theory of Planned Behavior (TPB) to the very field of International Entrepreneurship in order to examine whether this theory contributes to clarify what influences Small and Medium-sized Enterprises’ (SME) decision-makers’ intention—an important cognitive antecedent to behavior—to play an active part in internationalization. In particular, it had to be clarified whether or not International Entrepreneurship—due to its contextual specificities—deserves to be extended by further elements, i.e. experience and knowledge. Based on more than 100 responses from German SME executives, the study yielded several interesting results. First, TPB indeed helps explain how intentions to actively participate in international business are built. Second, an extension of the theory’s basic model seems to make sense, probably due to the specificities of international entrepreneurial behavior. As for the extensions, direct and moderating effects have been observed. Furthermore, cognitive elements seem to be key entrepreneurial resources which serve as sort of enablers. From these results several conclusions can be drawn. Cognitive aspects are a promising starting point for understanding decision-making in SME. Thus, the intersection of international entrepreneurship and entrepreneurial cognition deserves further attention—several examples for possible future studies are presented. Policies supporting SME should be extended: pure resource-based approaches seem to be insufficient. Furthermore, entrepreneurship courses and curricula should reflect the relevance of cognitive aspects.