Can China’s Economic Statecraft Win Soft Power in Africa? Unpacking Trade, Investment and Aid

Boosting China’s soft power is an important goal of Chinese economic statecraft in Africa. However, African opinions of China – in particular those of ordinary people – are understudied, and existing evidence suggests African viewpoints on China are highly varied and polarized. On the one hand, China’s growing economic linkages are welcomed by Africans as an important alternative to traditional partners, and a vital source of funding for development needs. On the other hand, Africans see China as a source of poor-quality products and an exploitative threat to local markets. How can scholars understand these polarized opinions on China? Using data from the Afrobarometer Round 6 survey (2016), this article aims to untangle African perceptions of Chinese economic engagement through unpacking the distinctive effects of China’s three tools of economic statecraft: trade, foreign direct investment, and aid. Analyses of Chinese influence frequently package these three modes of engagement together, but in practice they have very different consequences for China’s soft power. Negative perceptions of China among African citizens are primarily associated with trade-related issues. China’s investment and aid, on the other hand, generally make a positive contribution to Chinese soft power in Africa. By highlighting the contrasting effects of different instruments of economic engagement, this analysis contributes insight into Sino-African relations and China’s wider economic diplomacy.