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01.06.2007 | Original Paper

Customer interaction in environmental innovation: the case of cloth diaper laundering

verfasst von: Jesús Ángel del Brío, Esteban Fernández, Beatriz Junquera

Erschienen in: Service Business | Ausgabe 2/2007

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Abstract

The aim of this paper is to illustrate the capability of a customer of a service business to act as a co-manufacturer. Thus, the customer becomes a key element in simultaneously improving environmental performance and competitiveness, in both the environmental dimension as well as in other dimensions. To this end, we have analyzed the case of the Dydee Company. In order to address the root of the environmental issues, certain procedures were used to change the customers’ habits. This option turned out to be much more efficient and less risky than its alternatives. The challenge laid in getting the customers, once informed, to be willing to modify such a personal and delicate task.

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Titel: Customer interaction in environmental innovation: the case of cloth diaper laundering
verfasst von: Jesús Ángel del Brío
Esteban Fernández
Beatriz Junquera
Publikationsdatum: 01.06.2007
Verlag: Springer-Verlag
Erschienen in: Service Business / Ausgabe 2/2007
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-006-0011-x

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