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27.02.2018 | Theoretical article

The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites

verfasst von: DongHee Kim, SooCheong Shawn Jang

Erschienen in: Service Business | Ausgabe 1/2019

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Abstract

This study aims to address the psychological aspects of sharing restaurant experiences on Social Networking sites (SNSs). To provide deeper insights into the SNS phenomenon in the foodservice industry, the current study proposed a conceptual framework to capture restaurant customers’ online activities on SNSs. Significant psychological drivers that lead to various motivations were identified in this study by examining psychological aspects for self-esteem, life satisfaction, narcissism, and need to belong. In addition, we found that SNS motivations (i.e., self-expression, social benefits, status seeking) act as mediators in the relationship between psychological aspects and SNS sharing intentions. Furthermore, examining gender differences in SNS sharing behaviors revealed that the motives for sharing experiences are the same for men and women. Social media marketing is two-way communication with customers. Building an interactive relationship with potential customers in social media platforms may fail if practitioners disregard what SNSs’ users are striving to achieve through online activities.

Vorheriger Artikel Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? a multi-channel view

Nächster Artikel Multi-factor service design: identification and consideration of multiple factors of the service in its design process

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Titel: The psychological and motivational aspects of restaurant experience sharing behavior on social networking sites
verfasst von: DongHee Kim
SooCheong Shawn Jang
Publikationsdatum: 27.02.2018
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 1/2019
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-018-0367-8

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