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Journal of the Academy of Marketing Science

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01.06.2008 | Original Empirical Research

A meta-analytic review of opportunism in exchange relationships

verfasst von: Jody L. Crosno, Robert Dahlstrom

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2008

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Abstract

The potential to engage in opportunism is a central theme in institutional economics, yet prior research has not quantitatively reviewed the role of opportunism in marketing research. This study uses meta-analytic techniques to synthesize research on opportunism conducted over the last quarter century. The analysis of 183 effect sizes extracted from 54 publications from the period 1982 to 2005 offers some support to extant channel theory. The research also indicates that the informant’s frame of reference and the research design significantly influence the observed effects. Implications of the findings and future research directions are discussed.

Vorheriger Artikel Achieving relationship marketing effectiveness in business-to-business exchanges

Nächster Artikel The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China

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We thank a reviewer for this suggestion.

The technical appendices and a bibliography of studies included in the analysis are available from the first author.

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Titel: A meta-analytic review of opportunism in exchange relationships
verfasst von: Jody L. Crosno
Robert Dahlstrom
Publikationsdatum: 01.06.2008
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2008
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-007-0081-x

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