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Erschienen in: Business & Information Systems Engineering 6/2014

01.12.2014 | RESEARCH PAPER

The Economic Impact of Privacy Violations and Security Breaches

A Laboratory Experiment

verfasst von: Dipl.-Kfm. Michael Nofer, Prof. Dr. Oliver Hinz, Prof. Dr. Jan Muntermann, Dr. Heiko Roßnagel

Erschienen in: Business & Information Systems Engineering | Ausgabe 6/2014

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Abstract

Privacy and security incidents represent a serious threat for a company’s business success. While previous research in this area mainly investigated second-order effects (e.g., capital market reactions to privacy or security incidents), this study focuses on first-order effects, that is, the direct consumer reaction. In a laboratory experiment, the authors distinguish between the impact of privacy violations and security breaches on the subjects’ trust and behavior. They provide evidence for the so-called “privacy paradox” which describes that people’s intentions, with regard to privacy, differ from their actual behavior. While privacy is of prime importance for building trust, the actual behavior is affected less and customers value security higher when it comes to actual decision making. According to the results, consumers’ privacy related intention-behavior gap persists after the privacy breach occurred.

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Metadaten
Titel
The Economic Impact of Privacy Violations and Security Breaches
A Laboratory Experiment
verfasst von
Dipl.-Kfm. Michael Nofer
Prof. Dr. Oliver Hinz
Prof. Dr. Jan Muntermann
Dr. Heiko Roßnagel
Publikationsdatum
01.12.2014
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
Business & Information Systems Engineering / Ausgabe 6/2014
Print ISSN: 2363-7005
Elektronische ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-014-0351-3

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