Identification and Evaluation of Supply Chain Flexibilities in Indian FMCG Sector Using DEMATEL

Supply chain flexibility is the one of the way to cope up with uncertainty present in business environment; also it gives a competitive edge to organizations over others. In response to increasingly drastic and competitive environments, organizations want to manage their resource and utilize their capacity in the best possible way. This paper identifies supply chain flexibility dimensions from literature and field survey and Decision Making Trial and Evaluation Laboratory (DEMATEL) method was used for the purpose of flexibility dimension’s evaluation. The aim of the present study is to identify and evaluate supply chain flexibilities, prioritize them and finally study the relationship between these flexibilities and the degree to which they affect or are affected by one another in Indian FMCG sector. Authors have carried out a field study in a leading Indian FMCG firm to obtain responses regarding flexibility dimensions and obtained the results using DEMATEL. Finding shows market flexibility comes out as Flexibility with highest degree of relationship and new product development comes out as Flexibility with highest degree of effect. Results also bifurcate flexibility dimensions in two different groups: cause and effect.