Brief communication and research noteAdvertising wearout in the Transport Accident Commission road safety campaigns
References (17)
Population and registered vehicle data vs. road deaths
Accid. Anal. and Prev.
(1991)On advertising wearout
J. Advert. Res.
(1971)- et al.
A simple test for heteroscedasticity and random coefficient variation
Econometrica
(1979) One way TV advertisements work
J. Market Res. Soc.
(1979)Vehicle crashworthiness ratings
- et al.
Evaluation of mass media publicity as support for enforcement
- et al.
Modelling of some major factors influencing road trauma trends in Victoria 1989–1992
- et al.
Evaluation of transport accident commission road safety television advertising
Cited by (10)
Changing people's attitudes and beliefs toward driving through floodwaters: Evaluation of a video infographic
2018, Transportation Research Part F: Traffic Psychology and BehaviourCitation Excerpt :For example, similar observation techniques as those used by Gissing et al. (2016) after the widespread floods around the Shoalhaven River, New South Wales, Australia in August 2015 could be used to observe the decision-making of motorists posed with the choice of whether or not to enter floodwaters to assess the effectiveness of public health messages to avoid driving through floodwater. Finally, given recent advertisements of other government campaigns about driving through floodwater, it is possible that the changes to individuals’ beliefs reported here are conservative, as the effects of road safety advertisements might decline over time (Fry, 1996). As such, repeated cycles of exposure to road safety advertisements is important for maintaining their effects (Wakefield et al., 2010).
The effects of anti-speeding advertisements on the simulated driving behaviour of young drivers
2017, Accident Analysis and PreventionCitation Excerpt :Additional improvements to the current research relate to the exposure to the advertisements. Since the majority of participants reported that they had previously seen the advertisements, it is possible that the changes to speeding behaviour reported here could be conservative, since the effects of road safety advertisements might decline over time (Fry, 1996). In the case of Heaven, prior exposure to this advertisement could mean that it evoked lower levels of fear during the study (see Thornton and Rossiter, 2001), and thus its effect on speeding behaviour might have been reduced (also see Lewis et al., 2008b).
Executing effective road safety advertising: Are big production budgets necessary?
1999, Accident Analysis and PreventionHow may external information affect traffic risk perception?
2017, Journal of Transportation Safety and SecurityThe After-Effects of Fear-Inducing Public Service Announcements
2016, Dynamic Modeling and Econometrics in Economics and FinanceEmotional Appeals in Environmental Group Communications
2010, American Politics Research