Elsevier

Long Range Planning

Volume 17, Issue 2, April 1984, Pages 117-128
Long Range Planning

Environmental scanning in U.S. corporations

https://doi.org/10.1016/0024-6301(84)90143-2Get rights and content

Abstract

Environmental scanning is a new activity among corporations because of its importance, corporations need to progress by stages to achieve a structured and formal system of scanning, and this takes time. This paper is based on a study examining the evolution and state of environmental scanning among corporations, and finds that the essential difference between scanning at the corporate and at the product/market level is not observed by all companies. Ideally, there should be a close liaison between the two levels so that each may reinforce the scanning effort of the other.

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