Diffusion agency establishment: The case of friendly ice cream and public-sector diffusion processes☆
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This paper is part of ongoing research on the diffusion of innovation supported by the National Science Foundation (Grant G-36829). This support is appreciated. Various individuals in the advertising and real estate divisions of Friendly Ice Cream Corporation willingly offered information and data, and their help is appreciated. Also, helpful comments on the manuscript were provided by C. Samuel Craig, Cornell University; B.J. LaLonde, The Ohio State University; D. Archabal, The Ohio State University; and R. Erickson, Friendly Ice Cream, Inc. Graphics were prepared in the Cartographic Laboratory, and typing was by the Research Foundation, University of Connecticut.