Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants

doi:10.1016/0148-2963(95)00009-7

Journal of Business Research

Volume 35, Issue 1, January 1996, Pages 41-53

https://doi.org/10.1016/0148-2963(95)00009-7 Get rights and content

Abstract

This study hypothesizes that consumers' willingness to purchase counterfeit products is positively related to product performance expectations and negatively related to attitudes toward lawfulness. Support was found for the latter and mixed support for the former. Contingent hypotheses specified that extrinsic cues determine willingness to purchase a counterfeit. As hypothesized, branding and price conditions influence willingness to purchase low, but not high, investment-at-risk products; retailer condition influences willingness to purchase high, but not low, investment-at-risk products. Participating in the experiment were two hundred twenty-one upper division business students. Model parameters were estimated by ordinal logit analyses.

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Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants

Abstract

Business Horizons

Business Horizons

Journal of Business Research

Commercial Trademark Counterfeiting in the United States, the Third World and Beyond: American and International Attempts to Stem the Tide

Boston College Third World Law Journal

A Conjoint Investigation of the Relative Importance of Risk Relievers in Direct Marketing

Journal of Advertising Research

Combining Price, Brand, and Store Cues to Form an Impression of Product Quality

Product Counterfeiting: Consumers and Manufacturers Beware

Consumer Behavior as Risk Taking

The Use of Extrinsic Cues to Facilitate Product Adoption

Journal of Marketing Research

A Graphical Exposition of the Ordered Probit

Econometric Theory

The Concept of External Validity

Journal of Consumer Research

Deterrence and Consumer Fraud

Journal of Retailing

Quasi-experimentation: Design and Analysis Issues for Field Settings

Competitive Context and Price as Moderators of Country of Origin Preferences

Journal of the Academy of Marketing Science

Effects of Consumer Preferences for Foreign Sourced Products

Journal of International Business Studies

The Measurement of Informational Value: A Study in Consumer Decision-Making

Social Dilemmas

Annual Review of Psychology

An Exploration of the Store Prestige Hierarchy: Reification, Power, and Perceptions

Journal of Retailing

Ethical Perceptions of Deceptive Tactics Used by Salespersons and Customers: A Double Standard

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

Journal of Marketing Research

Research Note: The Influence of Perceived Risk on Brand Preference for Supermarket Products

Journal of Retailing

Orientations to Institutional Authority in Adolescence

Journal of Moral Education

Influence of Catalogue vs. Store Shopping and Prior Satisfaction on Perceived Risk

Journal of the Academy of Marketing Science

Is the Price/Quality Relationship Important?

Addressing International Product Piracy

Journal of International Business Studies

Econometric Analysis

Foreign Counterfeiting of Status Goods

Quarterly Journal of Economics

International Counterfeiters: Marketing Success Without the Risk

Columbia Journal of World Business