Sightseeing tourists' motivation and satisfaction

https://doi.org/10.1016/0160-7383(91)90006-WGet rights and content

Abstract

This field study explored motivation and satisfaction dimensions of sightseeing tourists. For this purpose, 225 were tested for their motives before the day's tour and for their satisfactions after it. The data were collected on 10 different tour buses. The results indicated a considerable similarity between motivation and satisfaction dimensions, with knowledge seeking, social interaction, and escape emerging as important motive and satisfaction factors. This similarity led to a very high overall satisfaction with the tour. A group of tourists who came together by chance scored significantly higher on the knowledge-seeking motive and on five satisfaction dimensions than did the regular tour group and the convention group.

Résumé

Les visites guidées et la motivation et satisfaction des touristes. Cette enquête sur le terrain a étudié les éléments de motivation et satisfaction chez les touristes en visite guidée. Dans ce but, on a fait un sondage auprès de 225 touristes pour déterminer leur motivation avant la visite et leur satisfaction après. On a recueilli des informations dans dix cars touristiques. Les résultats ont indiqué qu'il y a un rapport considérable entre les éléments de motivation et satisfaction; la poursuite des connaissances culturelles, l'interaction sociale et l'évasion ont émergé comme des facteurs importants de motivation et de satisfaction. Cette ressemblance a mené à un haut niveau de satisfaction générale avec la visite. Un groupe de touristes qui s'est réuni par hasard accordait beaucoup plus d'importance à la recherche des connaissances culturelles et à cinq éléments de satisfaction que le groupe déjà constitué et le groupe du congrès.

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    Elizabeth Dunn Ross is President of Betsy Ross Tours (5125 MacArthur Boulevard NW, Washington DC 20016, USA). Seppo Iso-Ahola is Professor and Acting Chair in the Department of Recreation, University of Maryland. Both authors' research interest lie in social psychological aspects of tourism.

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