Conservation technology adoption decisions and the theory of planned behavior

doi:10.1016/0167-4870(95)00031-6

Journal of Economic Psychology

Volume 16, Issue 4, December 1995, Pages 581-598

https://doi.org/10.1016/0167-4870(95)00031-6 Get rights and content

Abstract

This study of water saving technology adoption and technology investment behavior for Florida strawberry farmers represents an application of the Theory of Planned Behavior. It is compared with the Theory of Reasoned Action, and the Theory of Derived Demand. The focus is on perceived control in the decisions, first, to become an adopter of conservation technology, and, second, to invest more capital in the technology. The results lend credence to the Planned Behavior Theory but also support Derived Demand Theory, in that actual financial capability (actual control) is found important. To predict technology adoption we may need to account for both perceived and actual control. Unfettered government control of farmer technology decisions could be counterproductive, suggesting technology policy may need to include a mix of moral suasion and incentives with more modest controls.

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^☆: ∗|Florida Agricultural Experiment Station Journal Series No. R-04376.

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Conservation technology adoption decisions and the theory of planned behavior☆

Abstract

Organizational Behavior and Human Decision Processes

Journal of Experimental Social Psychology

International Journal of Research in Marketing

Journal of Research in Personality

Journal of Economic Psychology

Technological Forecasting and Social Change

Journal of Experimental Social Psychology

Journal of Economic Psychology

Journal of Economic Psychology

Attitudes, Personality and Behavior

Application of the theory of planned behavior to leisure choice

Journal of Leisure Research

Understanding Attitudes and Predicting Social Behavior

Tobit models: a survey

Journal of Econometrics

Advanced Econometrics

The Economics of Production

The nature and uses of expectancy-value models in consumer attitude research

Journal of Marketing Research