Elsevier

Energy

Volume 10, Issue 12, December 1985, Pages 1243-1253
Energy

Discount rates in consumers' energy-related decisions: A review of the literature

https://doi.org/10.1016/0360-5442(85)90135-5Get rights and content

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      Hence, this hypothetical experiment is directly relatable to a high number of participants. Fourth, previous research shows that individuals discount the future cost of operating refrigerators at a much higher rate than any other appliance (between 39 and 300%) (Train, 1985; DEFRA, 2010; Epper et al., 2011), thus indicating a high potential for behavioral intervention. This pricing methodology is similar to a study commissioned by the European Commission (IPSOS, 2014).

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