Chapter Three - Psychological License: When it is Needed and How it Functions
Section snippets
Moral Licensing
A common reason people do not act upon or even express their attitudes is that they fear that doing so will signal to themselves and others something morally discrediting about the self. For example, people will refrain from expressing pride so as not to appear boastful, abstain from dessert so as not to feel like a glutton, or avoid violating a group norm so as not to be seen as a bad group member. But people's concern that a particular action will signal something discrediting about them does
Standing as License
Sometimes, people are concerned that their future actions will signal something morally questionable about themselves, and therefore they require what we have described as a moral license, obtained from their past behavior, in order to act comfortably. Other times, however, people feel uncomfortable expressing or acting upon attitudes that are not themselves morally problematic. Even when people are not concerned that an attitude will call their morality into question (e.g., portray them as a
Summary
People who hold different attitudes are not always equally willing to express or act upon them. One obvious reason for this is that some attitudes are more socially desirable than others: people will be reluctant to reveal unpopular or otherwise-discrediting attitudes. But it is not only the content of attitudes that affects people's comfort expressing them. Even people holding the same attitude can vary greatly in how comfortable they are expressing it. This chapter considered two reasons why
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