Elsevier

Energy Policy

Volume 43, April 2012, Pages 415-426
Energy Policy

A roadmap for navigating voluntary and mandated programs for building energy efficiency

https://doi.org/10.1016/j.enpol.2012.01.026Get rights and content

Abstract

Commercial building owners and managers often face the challenge of selecting the appropriate combination of voluntary and mandated programs for commercial building energy efficiency. Using a mixed-method, both quantitative and qualitative approach, this study finds that barriers to energy efficiency can be interpreted as strategic drivers for the emergence of five forms of voluntary and mandated program forms. We argue that the links between energy efficiency programs in commercial buildings should be conceptualized in a comprehensive manner by evaluating the strategic drivers that have ultimately led to the emergence of the principal forms of voluntary programs: economic incentives; certifications; alliances and partnerships; and internal company programs. We develop a conceptual framework that helps building owners and managers: identify the primary drivers for energy efficiency efforts; assess the efficacy and limitations of available program forms; apply each program form strategically in conjunction with a number of other program forms; and, ultimately, predict the emergence of new program forms. In addition to United States Department of Energy survey data, this study draws upon data collected through semi-structured interviews with experts at major U.S.-based corporations, federally funded laboratories, government agencies, and non-governmental organizations.

Highlights

► Distills a complex system of energy efficiency programs into a single framework. ► Classify drivers, emerging forms, and shortcomings of each voluntary program form. ► Present survey and interview data from retail, real estate, and hospital experts. ► None of these programs alone meet organizational needs for energy efficiency. ► Entrepreneurs will play a key role by capitalizing on broken agency challenges.

Introduction

Energy efficient practices in commercial buildings offer considerable potential for businesses to save money. Despite technically available and economically viable opportunities for energy savings in buildings, numerous known barriers to the adoption of energy efficiency in the built environment persist (Blumstein et al., 1980, DeCanio, 1993, Jaffe and Stavins, 1994, Gillingham et al., 2006, Gillingham et al., 2009). In addition to building codes that are intended to promote building energy efficiency, a wide range of voluntary programs, such as economic incentives, certification schemes, alliances, partnerships, and internal company programs exist as tools to help overcome these barriers. Much of the prior research on barriers to energy efficiency is focused on developing theories as to why these barriers exist, how these barriers are manifested, and ultimately presenting policy recommendations for overcoming these barriers. We confirm the known barriers to the adoption of energy efficiency measures in commercial building development empirically employing a quantitative and qualitative approach. We analyze a survey conducted by the U.S. Department of Energy (DOE) of 150 diverse organizational types. In addition, we performed 27 semi-structured interviews with industry experts from various types of firms, non-profits, government agencies, and federally funded research facilities. These barriers are then translated into the strategic drivers leading to the emergence of the four principal voluntary program forms and a mandated program form for energy efficiency in commercial buildings.

The paper addresses the following research questions:

  • (1)

    What forms of voluntary programs for energy efficiency in buildings exist?

  • (2)

    What are the strategic drivers leading to the emergence of each voluntary program form?

  • (3)

    How can voluntary and mandated program forms be employed comprehensively to address a broad set of barriers to commercial energy efficient development?

In addressing each of these research questions, this paper aims at developing a conceptual framework, presented through the lens of four illustrative cases, that classifies the main strategic drivers, the forms that have emerged in response, and the shortcomings to each program form if viewed independently. We assess the relationships among each program form and ultimately present a roadmap for managers and policymakers to navigate the complex system of voluntary and mandated programs for building energy efficiency. The framework and cases presented in this paper are supported by a survey of, and semi-structured interviews with, industry experts from major U.S.-based corporations, federally funded laboratories, government agencies, and non-governmental organizations.

In the next section we summarize the existing literature on barriers to the adoption of energy efficiency measures in commercial buildings. In the following sections we describe our methods and summarize the findings from analysis of a DOE survey. In the subsequent sections we explain our framework for the emergence of five forms of voluntary and mandated programs for energy efficiency. For each program form, we provide in-depth analysis of each program's emergence, an exemplary implementation form, and shortcomings. Finally, we present the managerial and policy implications of our framework and the findings within this study.

Section snippets

Prior research on barriers and challenges to energy efficiency in buildings

Stemming from the 1979 oil embargo, policymakers and researchers became interested in identifying, categorizing, and addressing barriers to the adoption of energy conservation and energy efficiency in buildings (Jaffe and Stavins, 1994, Lutzenhiser, 1993, Gillingham et al., 2006, Stern, 1986, Stern, 1992, Weber, 1997). Recognized organizational barriers to the adoption of energy efficiency practices include, but are not limited to asymmetry of information, missing information, uncertain

Methods

This study employs a mixed-methods quantitative and qualitative approach, relying upon two data sources. First, the study employs data provided by an independent United States Department of Energy (DOE) survey conducted in 2009. The DOE survey was distributed to an estimated 150 major U.S.-based companies participating in the DOE Commercial Building Energy Alliance program (United States Department of Energy, 2010). The survey asked building portfolio managers, energy experts, and facilities

Translating observed barriers to strategic drivers for program forms

Barriers are a theoretical construct and one can never ‘truly’ assess the reason an action on energy efficiency was not taken (Weber, 1997). This study develops a proxy for barriers by empirically classifying fundamental challenges firms report they have experienced in their attempts to become more energy efficient. The coded results from the 2009 DOE survey are presented in Fig. 1, Fig. 2. Fig. 1 demonstrates the broad categorical barriers to energy efficiency: Technology, Organization, and

Framework for the emergence of voluntary and mandated program forms

Our framework [Fig. 4] depicts a mandated form promoting energy efficiency—regulation—and the four forms of voluntary programs for building energy efficiency (economic incentives, certification programs, alliance and partnership programs, and internal company programs). Each program's strategic driver, example case described in this study, and program shortcomings are presented in Fig. 4.

The emergence of economic incentive programs such as tax incentives, direct subsidies, and loan programs is

Building energy efficiency regulation in the U.S.

National building codes were created in the late 1970s as a response to the energy and economic crises. Federal, state, and local building codes represent a set of legal requirements governing the design and construction of residential and commercial buildings.

Building regulatory structures possess four fundamental shortcomings. First, it is well established that energy pricing does not fully reflect the social and environmental costs of energy consumption (Brown, 2001, Owen, 2006, Ryghaug and

Economic incentive programs for energy efficiency

A representative example of an economic incentive program aimed at improving building energy efficiency is the Energy Efficient Commercial Buildings Tax Deduction (EECBTD). EECBTD provides a tax relief of $0.30–$1.80 per building square foot, depending on the technology and the amount of energy reduction. It was established in 2005 by the U.S. Energy Policy Act and is applicable through 2013. The deductions are available to building owners and tenants willing to assume construction expenditures.

Certification programs for energy efficiency

Examples of voluntary certification programs in the field of building energy efficiency are the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED), the joint Environmental Protection Agency (EPA) and Department of Energy's (DOE) Energy Star Program, and American Society of Heating, Refrigerating and Air Conditioning Engineers' (ASHRAE) Building Energy Quotient Program. While the Energy Star for Buildings Program is explicitly targeted at “improving the energy

Alliance and partnership programs for energy efficiency

Alliances at the regional, national, and international scale have arisen in the last three decades such as: The Alliance to Save Energy, the United States Department of Energy Commercial Building Energy Alliance (CBEA) program, and the Northwest Energy Efficiency Alliance. Direct partnership programs such as DOE Commercial Building Partnership Program have emerged at the project-team level to address the knowledge gaps specifically inherent to project-based industries. The alliance and

Internal company program for energy efficiency

As a representative case of an internal company program for energy efficiency, in late 2007 the environmental science and technology team at a major global media company (Major Media) put forward a proposal to key decision makers within the company for an energy reduction program. This program was selected for inclusion in this paper because the first author was personally involved in the project, worked for the company at the time, and was able to observe firsthand the decision process

Managerial, policy and research recommendations

The framework presented (Fig. 4) distills a complex system of energy efficiency options into a single framework encompassing the relationships between various forms of voluntary programs and regulation. Our framework focuses on identifying the five fundamental forms of energy efficiency programs: regulation, economic incentives, certification programs, alliance and partnerships, and internal company programs. In examining each of these forms, we have assessed the strategic drivers for their

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