Future directions for depicting credibility in health care web sites
Introduction
Despite various calls for research regarding issues with accuracy in health care material on the world wide web (web) made years ago [1], [2] progress on this issue has been limited. Thus far, a variety of terms intended to describe this issue, including quality, trustworthiness, and credibility have been used. As definitions and interpretations of these terms may vary, operationalization of this concept for research and implementation has been difficult. Further, a wide variety of credibility indicators and guidelines (including those by Wyatt [3], Winker et al. [4], and Silberg et al. [5] as examples) all contained different criteria. Recent research on the usability of these checklists by consumers has found such tools lacking [6]. Further, other research conducted on individuals with lower educational levels, incomes, and literacy levels found their ability to assess credibility was less effective when compared to experts [7].
Concise credibility criteria, compiled by means of a systematic review of relevant literature, provided such indicators but the authors of this review called for future work to find consensus on terminology [8]. In addition, various ways in which criteria should be assessed (either by a third party accredited organization or by consumer themselves) and lack of standardized means of depiction, such as a universally accepted graphic image may have hampered progress in this area. A consistent means to succinctly express credibility in health care web sites has yet to be developed. A first step in resolving these issues is to determine common terminology, criteria, means of implementation, and a theoretical framework from which to conduct research within. This paper proposed solutions to address these four issues. It is hoped that resolution of these issues will also stimulate further research in this important field.
Section snippets
Literature review
Literature searches were conducted at various times throughout 2002 to the present within a variety of databases. For material related to credibility in health care, the MEDLINE (from 1966 to present), PsycINFO (from 1840 to current), and ERIC (from 1966 to present) were searched using the terms ‘world wide web’, ‘WWW’, ‘Internet’, ‘web site’, ‘evaluation’, ‘quality’, ‘trust’, and ‘credibility’. These same terms were also used to search the Association for Computing Machinery (ACM) database to
Moving towards common terminology and criteria
Investigations should, therefore, be conducted investigating the impact and understanding of presenting a web credibility site review using the common terminology, criteria, and implementation within a theoretical framework as outlined in this paper. Participants in research in this area should be instructed on the definition of credibility in study context to ensure appropriate interpretation and subsequent accurate measure. Also necessary is for participants to be consumers of health care
Discussion
Despite an early publication about misinformation appearing online [23], widespread reports of consumers suffering detrimental health from applying treatment information from the web have not been forthcoming [24]. However, lack of reports of death or grievous bodily harm caused by such content may be because attribution of the source is difficult to prove. For example, some deaths are labelled suicide when in fact they are death by misadventure or vice versa. Many treatments referred to on the
Acknowledgement
The research reported herein is partially supported by a CHSRF/CIHR Research Training Award.
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