Moving forward: Balancing the financial and emotional costs of business failure

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Abstract

Why do owner-managers delay business failure when it is financially costly to do so? In this paper we acknowledge that delaying business failure can be financially costly to the owner-manager and the more costly the delay, the more difficult the recovery. But we complement this financial perspective by introducing the notion of anticipatory grief as a mechanism for reducing the level of grief triggered by the failure event, which reduces the emotional costs of business failure. We propose that under some circumstances delaying business failure can help balance the financial and emotional costs of business failure to enhance an owner-manager's overall recovery — some persistence may be beneficial to recovery and promote subsequent entrepreneurial action.

Section snippets

Executive summary

A puzzling question has been that of why owner-managers delay business failure when it is financially costly to do so? Business failure occurs when a decline in revenues and/or increase in expenses are of such magnitude that the firm becomes insolvent, and is unable to attract new debt or equity funding. Consequently, the business cannot continue to operate under the current ownership and management. Delaying business failure likely diminishes the owner-manager's salvageable personal equity,

Traditional economic model of persistence

Economic theories applied as descriptive models of firm behavior suggest that the decision of the firms' managers and owners to persist or exit the market is based upon firm performance (Alchian, 1950, Friedman, 1953, Williamson, 1991). For example, Ansic and Pugh (1999) build upon the econometric modeling technique of Krugman (1989), and employ an expected present value approach to propose that the firm will persist only until the point that current losses exceed the present value of expected

Escalation of commitment and persistence

The escalation of commitment framework offers a possible explanation for why owner-managers may delay business failure and persist with an underperforming business. Escalation of commitment refers to an increasing commitment to the same course of action in a sequence of decisions resulting in negative outcomes (Karlsson et al., 2005a, Karlsson et al., 2005b: 835; Staw et al., 1997). Our review of the escalation of commitment literature (see also Karlsson et al., 2005a, Karlsson et al., 2005b)

Anticipatory grieving and emotional recovery: an additional explanation for why owner-managers delay business failure

Psychological research on bereavement has demonstrated that the level of grief over the death of a loved one depends on the period of emotional processing in anticipation of the upcoming death.4 That is, the extent to which individuals experience anticipatory grief (before the loss event) will influence the level of grief (after the loss actually occurs), and importantly its corresponding emotional

Delaying business failure to balance the financial and emotional costs of failure

Our anticipatory grief explanation for delaying business failure to persist with a business introduces the need to “balance” the owner-manager's financial and emotional costs to optimize his or her recovery. This “balance” likely varies across individuals and across business failures within individuals. Earlier we made the case that owner-managers' personal wealth is likely substantially diminished by the failure of their businesses. However, some owner-managers may have much of their personal

Discussion

Why owner-managers delay business failure when it is financially costly to do so? The dominant explanation in the literature is simply that the decision to delay business failure is biased — these entrepreneurs are wrong. We offer a different explanation, or at least offer the possibility that some of these owner-managers are operating in their own best interests. Specifically, we focused on the owner-managers' recovery from business failure to once again own and manage a business, thus

Conclusion

In this paper we proposed that emotions are more than simply a factor that bias owner-managers such that they delay business failure to their own peril. Emotions occur before and after the failure event and impact the emotional recovery of an owner-manager. That is, a period of grieving that anticipates business failure can decrease the level of grief triggered by the failure event and thus enhance emotional recovery. Recovery is a function (negative) of both the financial and emotional costs

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    The authors would like to thank Ethel Brundin, Venkat, and two anonymous reviewers for providing valuable comments on an earlier version of the paper.

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