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5 - Bounded Ethicality as a Psychological Barrier to Recognizing Conflicts of Interest

Published online by Cambridge University Press:  04 August 2010

Dolly Chugh
Affiliation:
Harvard Business School
Max H. Bazerman
Affiliation:
Harvard Business School
Mahzarin R. Banaji
Affiliation:
Harvard University
Don A. Moore
Affiliation:
Carnegie Mellon University, Pennsylvania
Daylian M. Cain
Affiliation:
Carnegie Mellon University, Pennsylvania
George Loewenstein
Affiliation:
Carnegie Mellon University, Pennsylvania
Max H. Bazerman
Affiliation:
Harvard University, Massachusetts
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Summary

But there is a more subtle question of conflict of interest that derives directly from human bounded rationality. The fact is, if we become involved in a particular activity and devote an important part of our lives to that activity, we will surely assign it a greater importance and value than we would have prior to our involvement with it.

It's very hard for us, sometimes, not to draw from such facts a conclusion that human beings are rather dishonest creatures…. Yet most of the bias that arises from human occupations and preoccupations cannot be described correctly as rooted in dishonesty – which perhaps makes it more insidious than if it were.

– Herbert A. Simon, 1983, pp. 95–96

Herbert Simon's perspective (1983) is broadly compatible with Moore, Loewenstein, Tanlu, and Bazerman's (2003) recent research on the psychological aspects of conflict of interest in the context of auditor independence. Moore et al. (2003) focus primarily on the work on self-serving interpretations of fairness. The current work broadens this theme, and develops a conceptual framework for understanding how unchecked psychological processes work against an objective assessment and allow us to act against personal, professional, and normative expectations when conflicts of interest exist.

Type
Chapter
Information
Conflicts of Interest
Challenges and Solutions in Business, Law, Medicine, and Public Policy
, pp. 74 - 95
Publisher: Cambridge University Press
Print publication year: 2005

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