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Support in New England for certification and labelling of produce grown using integrated pest management

Published online by Cambridge University Press:  30 October 2009

Craig S. Hollingsworth ,
M. J. Paschall ,
Nancy L. Cohen  and
William M. Coli
Craig S. Hollingsworth
Affiliation:
Extension Specialists, Department of Entomology, University of Massachusetts, Amherst, MA 01003.
M. J. Paschall
Affiliation:
Currently a graduate student at the School of Public Health, University of North Carolina, Chapel Hill, NC 27514.
Nancy L. Cohen
Affiliation:
Associate Professor, Department of Nutrition, University of Massachusetts, Amherst.
William M. Coli
Affiliation:
Extension Specialists, Department of Entomology, University of Massachusetts, Amherst, MA 01003.
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Abstract

We surveyed a total of 549 Cooperative Extension clientele (consumers), farmstand owners, and food industry representatives in New England to assess the potential for certification and labelling of produce grown using integrated pest management (IPM). The survey elicited self-reported knowledge of IPM, perceptions of current pesticide use and IPM, and attitudes toward certification and labelling of produce as “IPMGrown.” The respondents expressed widespread support for certification and labelling of produce grown using IPM. Potential barriers to the marketing of IPM-labelled produce were also revealed. The survey showed the need for education to inform the public about pest management in agriculture and to build confidence in the safety of our food supply.

Keywords

IPM-labelled producealternative pest controlconsumer perceptions
Type
Articles
Information
American Journal of Alternative Agriculture , Volume 8 , Issue 2 , June 1993 , pp. 78 - 84
Copyright
Copyright © Cambridge University Press 1993

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