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Consumer Preferences for Socially Responsible Production Attributes Across Food Products

Published online by Cambridge University Press:  15 September 2016

Jill J. McCluskey ,
Catherine A. Durham  and
Brady P. Horn
Jill J. McCluskey
Affiliation:
School of Economic Sciences at Washington State University in Pullman, Washington
Catherine A. Durham
Affiliation:
Department of Agricultural and Resource Economics and Food Innovation Center at Oregon State University in Portland, Oregon;
Brady P. Horn
Affiliation:
Department of Economics at the University of New Mexico in Albuquerque, New Mexico
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Abstract

This study examines consumer preferences for three socially responsible products: minimal-pesticide strawberries, fair-trade bananas, and milk from pasture-fed cows. In-person survey data were collected in four states. Understanding preferences for these characteristics is difficult because they may appeal to different individuals depending on their personal attitudes and values. To address this issue, health, environmental and other attitudes are measured based on survey questions. Responses to these questions are used to produce explanatory factor scores. Stated preference models, both with and without factor scores, are estimated to evaluate the relative strengths of consumer preferences and motivations to purchase these products.

Keywords

ecolabelsfair-tradesocially responsible
Type
Contributed Papers
Information
Agricultural and Resource Economics Review , Volume 38 , Issue 3 , December 2009 , pp. 345 - 356
Copyright
Copyright © 2009 Northeastern Agricultural and Resource Economics Association 

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