Abstract
How to describe a process of business relationship ending, while considering both the aspects of time and the multiplicity of actors involved? The process of ending consists of actions performed by the actors, as well as their perceptions and decisions concerning the future of the relationship and the consequences they have on the relationship. A longitudinal, dyadic case study is used to empirically ground a process framework. The model distinguishes six stages in the ending process and depicts different actor levels involved. The process model helps to understand the events and actions that end the relationship.
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Tähtinen, J. The Process of Business Relationship Ending – Its Stages and Actors. Journal of Market-Focused Management 5, 331–353 (2002). https://doi.org/10.1023/B:JMFM.0000008073.86880.6d
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DOI: https://doi.org/10.1023/B:JMFM.0000008073.86880.6d