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What Will Consumers Pay for Social Product Features?

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Abstract

The importance of ethical consumerism to many companies worldwide has increased dramatically in recent years. Ethical consumerism encompasses the importance of non-traditional and social components of a company's products and business process to strategic success – such as environmental protectionism, child labor practices and so on. The present paper utilizes a random utility theoretic experimental design to provide estimates of the relative value selected consumers place on the social features of products.

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Authors and Affiliations

  1. Melbourne Business School, 200 Leicester Street, Carlton, Victoria, 3053, Australia

    Pat Auger

  2. Australian Graduate School of Management, Sydney, NSW, 2052, Australia

    Paul Burke & Timothy M. Devinney

  3. University of Technology, 1–59 Quay Street, Haymarket, Sydney, NSW, 2007, Australia

    Jordan J. Louviere

Authors
  1. Pat Auger
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  2. Paul Burke
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  3. Timothy M. Devinney
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  4. Jordan J. Louviere
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Auger, P., Burke, P., Devinney, T.M. et al. What Will Consumers Pay for Social Product Features?. Journal of Business Ethics 42, 281–304 (2003). https://doi.org/10.1023/A:1022212816261

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